SAN FRANCISCO - May 17, 2002-Text 100 International, one of the largest global technology public relations consultancies, today announced that it was awarded the Gold SABRE Award in the category of corporate media relations in trade media, for its work in launching BlueArc Corporation, "The New Hero in the Storage Game." The SABRE Awards, administered by The Holmes Group, are designed to recognize Superior Achievement in Branding and Reputation. The Holmes Report in its annual review of PR agencies also named Text 100 2002 Technology PR Agency of the Year at the second-annual SABRE Awards Ceremony in New York this week.

Gold SABREs recognize the best programs in specific brand-building and reputation management categories, such as cause-related public relations and new product introductions (branding) or employee communications and crisis management (reputation). Gold SABRE categories are open to programs conducted on behalf of any organization, in any industry.

that not only had the expertise to work with a young company, but also the vision and technical acumen to hit the ground running," stated Chuck Joseph, Senior Vice President, Sales, Marketing and Service, BlueArc Corporation. "Text 100 filled the bill in all areas and continued to overachieve in every area of both qualitative and quantitative measurement. Our launch was the most successful one I have been associated with in my 25 plus years of high technology marketing and sales."

"Text 100 is a creative agency full of passionate people and these awards are a testament to our ability to deliver exceptional quality service to our clients," said Aedhmar Hynes, CEO, Text 100 International. "As an organization we have worked with a variety of clients, from blue-chip to emerging technology companies, and these honors are a reflection of our ability to consistently deliver solid results."

Each year The Holmes Report evaluates U.S. based public relations agencies in eleven categories, including Consumer Agency of the Year, Small Agency of the Year and Public Affairs Agency of the Year, among others. This is Text 100's first appearance on the list.

About Text 100 International
Text 100 International is one of the largest global technology public relations agencies. With 23 offices across Europe, North America, India, Africa and the Asia Pacific region Text 100 is the largest and most established brand within the OneMonday Group (ONE.L). Its clients include industry leaders such as Avaya, Cisco, Gartner, IBM and Xerox Corporation as well as emerging technology companies, InfoSpace Inc. and Openwave. For more information about Text 100, please visit www.text100.com.

For more information:

Text 100 International
Anne Taylor
206.267.2002
annet@text100.com

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