SAN FRANCISCO - October 15, 2001-Text 100 International, one of the largest global independent technology public relations consultancies in the world, today announced the winners of the Scholarship for Excellence in High Tech PR, a scholarship for college students pursuing a career in public relations. Text 100 teamed with Workinpr.com, a public relations career site dedicated to meeting the needs of current and future PR professionals, to reward and encourage students who are excelling in the study of public relations by helping them achieve their education goals.

Winners received a $2,500 award, paid directly to their college or university, as well as a Text 100 Excellence Trophy and the opportunity for an informational interview with one of Text 100's seven North American offices located in Atlanta, Boston, New York, Rochester NY, San Francisco, Seattle and Silicon Valley.

"Public relations is the ultimate expression of the value of technology and as such, it is essential that students understand that the discipline is both strategic and accountable," said Aedhmar Hynes, CEO, Text 100 International. "We believe that it is our responsibility to invest in the future of the PR industry by helping prepare students for the challenges of a career in technology public relations, thus raising the bar for professionals entering the workforce."

Students were tasked with writing a comprehensive essay outlining their strategy for launching a high-profile product of a well-known technology company and were required to submit two letters of recommendation and proof of a minimum 3.0 GPA. An exhaustive two-part judging system ensured each essay was carefully evaluated on the basis of depth of understanding of PR principles and methodology as well as overall creativity and strategic thinking.

Scholarship Winners
Ann Melkessetian, a junior attending the University of Washington and pursuing a degree in communications, is one of the three applicants to receive the scholarship award.

Madeline York-Stephens, a junior attending Trinity University in San Antonio, TX is another scholarship recipient. Madeline is pursuing a degree in communications and sociology.

Sarah James, a junior attending Southern Methodist University in Dallas, TX is the third scholarship winner. Sarah is pursuing a degree in public affairs and corporate communications with an emphasis in nonprofit management.

About Text 100 International
Text 100 International is one of the largest global technology public relations consultancies in the world. With 25 offices across Europe, North America, India, Africa and the Asia Pacific region Text 100 is the largest and most established brand within the OneMonday Group (ONE.L). Its clients include industry leaders such as BT, Compaq Computer Corporation, SAP, Unisphere and Xerox Corporation as well as emerging technology companies Amazon.com, Handspring, InfoSpace Inc. and Virginbiz.net. For more information about Text 100, please visit www.text100.com.

About Workinpr.com
Workinpr.com (www.workinpr.com) is a niche recruiting site and community customized for the public relations industry. Rated "Best of the Net" by About.com, workinpr.com was created to enhance overall recruitment results for the global public relations industry. Workinpr.com offers employers and job seekers highly customized search capabilities, and access to credible PR industry research and career resources.

For more information:

Text 100 International
Katherine Cheng
206-381-3791
katherinec@text100.com

Cathy Edens
206-381-3791
cathye@text100.com

Workinpr.com
Allison May
206-956-3933
allison@workinpr.com

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