Text 100 has won the competitive pitch for Cell C's Public Relations (PR) account. The consultancy will launch the brand and support Cell C's long-term business objective of capturing 20% of the cellular share by 2006, with a targeted communications strategy.
"As the newest entrant to the SA cellular market, it is important that we speak with one voice - from the help desk operators to our CEO. We also need Cell C's message broadcast to the outside world to differentiate ourselves in the local market, to inspire confidence in consumers and to capture the imagination of the public," says Zeona Motshabi, Cell C's head of communications.
"We required a partnership with a sophisticated PR consultancy to support and supplement all our communications and marketing activities. Text 100 was chosen because of their international experience in the telecommunications industry and their proven track record of communication with the South African media."
Samantha Watt, general manager at Text 100 Johannesburg says, "The Cell C win strengthens our position in the local PR market as a consultancy that has the ability to combine creativity within the 'tech' space. We are uniquely positioned to build the Cell C brand as we have a PR history within the local telecommunications market with clients such as Motorola."
Watt continues that Text 100's business is focused on providing an integrated set of communications services to clients. "The span of our services does not include just being a press release dropping service and our capabilities go beyond media relations," she adds.
"Text 100 is a global company, and locally we have the potential to use our international network and its resources to sustain awareness of our clients in the local market," says Watt. Text 100 has 25 offices across 15 countries worldwide and the South African team is represented in Johannesburg and Cape Town. Each office is grown organically and Text 100 concentrates on giving a local flavour to global concepts, standards and methodologies.
About Text 100 International
Text 100 International is one of the largest global technology public relations consultancies. With 25 offices across Europe, North America, India, Africa and the Asia Pacific region, Text 100 is the largest and most established brand within the OneMonday Group (ONE.L). Its clients include industry leaders such as Brio Technologies, Cisco, SAP, Motorola, Unisphere and Xerox Corporation as well as emerging technology companies 724 Solutions, Handspring, and InfoSpace Inc. For more information about Text 100, please visit www.text100.com.
Contact: Samantha Watt, Text 100 Johannesburg, 27 11 803 2800 or samanthaw@text100.co.za.
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