STOCKHOLM - May 15th, 2001 - Kodak has selected Text 100 as their new PR agency in the Nordic region. Text 100 Sweden will act as the lead agency with responsibility to ensure consistency in messaging and timing across the region.

"We evaluated five agencies in a three way pitch prior to selecting Text 100," says Claus Olsen, Nordic Marketing Director at Kodak. "In the final round the agencies had to present a real life case study, which is a good way for us to get better insight in their methodology and creativity."

The account will be led by Account Director Axel Lagerbielke, involving a team of four and including strategic communications consultancy as well as tactical implementation of various PR activities.

"Together with Text 100 we will give further clarity to our business offering," says Camilla Sjöström, Nordisk PR Manager at Kodak. "Most people are well aware of our more traditional photo products such as film and cameras. In fact, few people know about our digital products and solutions and that we are driving a lot of the technological development within various segments, such as digital radiology systems and professional photo equipment."

About Text 100 International

Text 100 International is one of the largest independent technology public relations consultancies in the world. With 25 offices across Europe, North America, India, Africa and the Asia Pacific region Text 100 is the largest and most established brand within the OneMonday Group (ONE.L). Its clients include industry leaders such as BT, Compaq Computer Corporation, SAP, Unisphere and Xerox Corporation as well as emerging technology companies Amazon.com, Excite@Home, Handspring, InfoSpace Inc. and Virginbiz.net. For more information about Text 100, please visit www.text100.com.

For more information:

Camilla Sjöström
PR Manager, Kodak Nordic AB
Tel: +46 8 555 635 00
E-mail: sjostrom@kodak.com


Johan Wetterqvist
General Manager, Text 100 AB
Tel: +46 8 545 514 50
E-mail: johanw@text100.se


< back