8/24/2000


Text 100 to Lead Public Relations Strategy and Programs for Excite@Home’s Consumer Broadband Division
Text 100 to Help Drive Broadband Leader’s Public Relations Strategy for its Consumer Products in U.S.

SAN FRANCISCO-August 24, 2000 -Text 100, the largest global independent technology public relations firm in the world, has won, under intense competition, the PR account for broadband leader, Excite@Home's (Nasdaq: ATHM) Consumer Broadband Division. Text 100 will conduct both corporate and product public relations in North America, focused on Excite@Home's major consumer brands including the ExciteSM portal and the @HomeSM service, with an emphasis on bringing the broadband message to the masses. This is the sixth major new client that Text 100 North America has signed in the last six months.

In a highly publicized competitive review, Text 100 bested numerous other PR firms for the opportunity to represent Excite@Home in North America. Text 100 will draw on its experience representing Xerox PARC, AskJeeves and other clients to develop and implement an integrated business-to-business and consumer PR program for Excite@Home's Consumer Broadband Division. Text 100 San Francisco general manager, Ryan Donovan, and Account Director, Aysen Yilmaz, will oversee the account, and additional support will be provided by Text 100's recently established office in New York City. "As a company often in the media spotlight, we need an agency that thinks of PR as more than simply attaining coverage," said Hilleary Hoskinson, senior vice president of marketing for Excite@Home. "During the review process, Text 100 clearly demonstrated the right blend of strategic marketing counsel, creativity and an emphasis on deeply understanding its clients' business strategy as well as the needs of the media."Commenting on the customer win, Text 100 President Aedhmar Hynes said, "This relationship gives us the opportunity to work with one of the most well known and successful Internet brands and the leading name in broadband. We look forward to helping shape the future of the broadband market and we see this as confirmation that Text 100 is emerging as a leading PR consultancy in the North American market."

About Text 100 International

Text 100 International is the largest and most established brand within the Group with 22 offices across Europe, North America, India, Africa and the Asia Pacific Region. Around the world, Text 100's clients include Xerox, SAP, Compaq, BT and Motorola as well as emerging technology companies such as Virgin Biznet, InfoSpace, Amazon.com, The Street.co.uk and eCharge.

About Text 100 Group PLC

Text 100 Group PLC (London Stock Exchange: TXG.L) is the holding company of a worldwide group of PR consultancies predominantly serving the technology industry. Text 100 operates 30 subsidiary offices located in Europe, Middle East, Africa, Asia Pacific and the US including Boston, Rochester, New York City, San Francisco and Seattle. The Group comprises seven independent subsidiary brands. These all operate as autonomous businesses and are Text 100, Bite Communications, EVUS, Joe Public Relations, extra PR, AUGUST.ONE COMMUNICATIONS and Brand X Online. Each has been designed to cater to the subtly different needs of businesses that have either grown up as part of the technology industry or are using technology to drive their businesses forward.

About Excite@Home

Excite@Home (Nasdaq: ATHM) is the leading broadband online service provider, offering residential and commercial broadband services, with a global footprint of 105(1) million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other 'last-mile' connections and businesses high-speed commercial services. Excite@Home has over 30¹ million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets.

¹ Effective upon the closing of Excite Chello.

Excite@Home, @Home, Excite and the "@" stylized logo are trademarks of At Home Corporation and may be registered in certain jurisdictions

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