Text 100’s Business Connection Model (BCM) provides a framework for enduring communications between a company and its stakeholders. We’ve created a series of client-facing workshops and research initiatives aimed at achieving two key goals:

1. Create messaging architectures that capture the essence of what a company stands for
2. Validate all communications with potential audiences, looking at their needs and understanding the ‘white noise’ competing for mindshare

Our Business Connection Model dovetails with our AgendaMap process, where we review your positioning and see how well it aligns with the current and future ‘agendas’ of key influencers. We work with our Global Research and Measurement teams to guide decisions on which messaging elements to amplify - and which to dial down - for each audience.