Media Relations Advice from Reuters: PR 101 Still Key in the Digital Era
“The problem with communication … is the illusion that it has been accomplished.” - George Bernard Shaw
Communication is the heart …
Tag Archives: Public Relations
Text 100 Asia Pacific Shortlisted for Four Asia Pacific PR Awards
Congratulations to the Text 100 Asia Pacific teams who have been short-listed for four Asia Pacific PR Awards. The awards are supported by …
Storytellers Will Own Content
Who’s going to lead the content marketing revolution? The futurebuzz.com Magic 8-Ball says PR. Mine says something different.
But then, I …
So… What Exactly Do You Do?
When I interviewed for a position at Text 100, I was asked, “So what do you think PR is?” Cue …
Flipping the switch: Taking the online relationship offline
The proliferation of social networking sites has undoubtedly increased the number of connections and interactions we have with friends and …
As PR Continues to Become More Digital, Enter the Infographic!
We’ve covered infographics on Hypertext before, and we’re seeing graphical representations of information and data increasingly being used by journalists. I’m not …
News Flash: Journalists Still Want Your Email Pitches… and Your Twitter Pitches, Too
Journalism is more social than ever. A quick visit to Muck Rack, a database of journalists on Twitter, reveals hundreds …
PR Lessons from C-SPAN
As a political junkie, I can’t get enough of the news and gossip from inside the beltway. My iPhone is …
Advertising vs. Public Relations: Round One
Listen up, ad-agencies: you’re no longer in charge.
And David Ogilvy’s famous quip starts to explain why:
“What really decides consumers to …
Preparing for a Communications Career – Advice from the PR Pros: Part Two
Editor’s note: This is part two of our series on preparing for a career in PR/communications – read part one …
Preparing for a Communications Career – Advice from the PR Pros: Part One
Editor’s note: This is the first of a two-part series for PR/communications students on getting ready for a career in …
Big social media trends for 2011 (part two)
Continuing on from yesterday’s post, here are my final five social media PR predictions for 2011…
6. Evolution from executives to …
The ROI of Real-Time Engagement
In the emerging real-time business environment, where public discourse is no longer dictated by the mass media, size is no …
Namaste India
Just before the start of the Commonwealth Games in Delhi, I completed my tenth (or is it eleventh) visit to …
How To Be A Great Client
David Ogilvy’s tips on how to be a great advertising client have been working their way around the Internet. They are so …
