Is Content Algorithm Optimization the Next SEO?
Algorithms not only help with finding content but also impact the content creation process. Therefore, any online content producer – …
Tag Archives: PR
Learning Creativity: Coffee breaks and bathroom discussions (part 2)
The brainstorm has long been the birthplace of creative ideas in companies looking for better and more creative ways to …
Are PR Professionals Attention-Hungry?
A recent article on Yahoo! listed the top Careers For People Who Crave Attention and guess which vocation ranked first? …
Listening, Authenticity Key to Humanizing Your Brand
“We don’t own our brands; we co-own them with our customers.” – Bob Person, Chief Technology & Media Officer, WCG
The …
Text 100 Asia Pacific Shortlisted for Four Asia Pacific PR Awards
Congratulations to the Text 100 Asia Pacific teams who have been short-listed for four Asia Pacific PR Awards. The awards are supported by …
What PR people really think of journalists
A lot of people in the PR industry probably received this link over the past couple of
PR people have feelings …
Optimizing press releases for SEO – a secret nobody will tell you
So, you want to “optimize your press releases for SEO” because you heard that was an important thing to do, …
The Anatomy of Modern Branding
CEO Aedhmar Hynes recently sat down with the Berklee College of Music’s Music Business Journal to discuss the evolution of …
Getting Back to Basics: Marrying Social Media with the Basic Foundation of PR
In today’s social world, it’s seems easy to just jump in to social networks on a whim. But it’s important …
Storytellers Will Own Content
Who’s going to lead the content marketing revolution? The futurebuzz.com Magic 8-Ball says PR. Mine says something different.
But then, I …
How to Engage Your Community – Video Interview with Hubspot’s Janet Aronica
Here in Rochester, a number of Texties were able to attend the PRSA Northeast District Conference last week. We have …
ConAgra Foods Leaves Sour Taste in Bloggers’ Mouths
Call me a child, but I love surprises. To me, a surprise party is the number one way to celebrate …
Internal Communications in the Digital Era
Workplace etiquette has been a trending topic in Australia this week as a result of a leaked staff bulletin from BHP …
Go Back To Where You Came From
Last night SBS aired, what it has been spruiking as a global television first, the reality doco Go Back To Where …
Choosing an Agency in the Era of Digital
So much has changed in the realm of PR and communications over the past few years and this change has left …
