Listening, Authenticity Key to Humanizing Your Brand
“We don’t own our brands; we co-own them with our customers.” – Bob Person, Chief Technology & Media Officer, WCG
The …
Tag Archives: Crisis Communications
Why Your Left Arm Must Talk to Your Right Arm
One of the biggest challenges businesses face is ensuring their left arm is talking to their right arm.
Navigating and removing …
FIFA’s Failings Show Why Leadership Matters
Perhaps the most obvious lesson from the recent series of high-profile corporate crises is that ignoring an issue isn’t going …
Drilling Down on BP’s Efforts to Improve Brand Perception with Social Media
From April to June 2010, five million barrels of oil spewed out of BP’s oil reserves into the Gulf of …
Our Top Five June Posts
We’re coming to the close of another busy month! In case you missed them, here are this month’s most popular …
Social Media Crises – Verticals Go Horizontal
The other week I was moderating a conference on social media crises, and from my seat at the front of …
The Key to Social Media Strategy Development for Crisis Comms? A Mind Map
Carolina Noguera Binstadt’s recent post about former GM CEO Fritz Henderson’s daughter’s profanity-laced tirade on GM’s Facebook fan page got …
