Recap of Churchill Club Panel: The Fully Social Networked Enterprise
How does a brand become a fully networked enterprise? How does an organization know which social media tools and platforms …
Tag Archives: Best Practices
Best Practices: Determining the Value of Facebook Ads
As PR professionals, we tend to favor earned and owned media over paid media, but we recognize the value in …
Using Data to Increase Engagement: The Science of Timing
Earlier this week, I attended Dan Zarrella’s online webinar on the Science of Timing marketing engagements on Twitter, Facebook, email and blogs. …
Ten Practical Steps For Improving Your Facebook Presence
Now that many brands are advertising Facebook presences ahead of their actual web presences, it is more important than ever …
From the Locker Room to the Boardroom – Turning Social Media Leaks into Opportunity
The 2010 NFL season has kicked off, so naturally New Orleans Saints head coach Sean Payton is worried about protecting …
The Value of Trusted Leadership
Text 100’s CEO Aedhmar Hynes recently posted on the Arthur Page Society’s Page Turner blog about the topic of trust …
Case Study: Barbie Launches New Career and Turns to Social Media to Promote
Mattel’s iconic Barbie doll has launched a new career as a videographer and being the savvy diva she is, turned …
Navigating the Social Media Sea at the 2010 Bulldog Reporter Media Relations Summit
With the constant cries and decrees of the death of traditional journalism coupled with the ever-growing and omnipresent influence of …
Social media – PR Friend or Foe?
Is social media a friend or foe? An interesting topic given the profile social media has claimed of late. Ladies …
California Dreaming: Live from promaxBDA
PromaxBDA: The Conference 2010 is about to kick off today in L.A and guess who will be speaking… Yes, yours …
Social Media Lessons for Your Brand from Lady Gaga’s Digital Romance
Lady Gaga has captured the attention of the music world and her devoted fan base across the globe but beyond …
It All Started with Britney Spears
I’m celebrating my FIVE year anniversary at Text 100 (yay me!) by writing a series of blog posts on this …
Climbing to the Top of the Pack in Your Job Search
Two weeks ago, an acquaintance from the Publicity Club of New England invited me to speak on a panel about …
Six ways to find social media talent (and figuring out who you’re looking for in the first place)
David Armano recently contributed an interesting piece to Harvard Business Review’s blog, “The Conversation” on “Six Ways to Find Social …
Could Social Media Have Strengthened the Flight #3407 Response?
Last week at the PRSA 2009 Northeast District Conference, I attended a packed session where the crisis comms team for …
