Decoding Digital Marketing

Digital marketing – you hear people talk about it. You might even think you understand what it is. With this fairly new industry turning a big profit, I’m here to break it down for you. Essentially, digital marketing is a form of marketing that leverages electronic devices – like computers, tablets, smartphones, mobile devices, digital billboards, game consoles, etc. – to reach and reta ...More

A CES Story – Tips from the Ground

Now that we're about a month out, it seems an appropriate time to reflect.  The Consumer Electronics Show (CES) – or as I like to explain it to friends and family as The Big Game, (for those in the consumer electronic PR space), and the reason I can’t [go to dinner, grab a drink, see a movie] with you for the entire month of December is a unique experience. Looking back on this year’s show, ...More

The Social Media Landscape in South Africa

South Africa is one of the most technologically advanced countries in Africa, yet two-thirds of its adults have never used the internet, and the ones that are lucky enough to access the internet are urban dwellers. The majority of them use their cell phones for access, while the remainder rely on internet cafes, educational establishments or work facilities. Poor internet connectivity in ru ...More

Part 3 – Blogger Relations: Best Practices

There isn’t an exact science to blogger outreach. After all, as I pointed out in Part 1 of this series, bloggers are comprised of varying beliefs and work styles. Despite there being a variation of personalities and types of bloggers, there are some simple things PR professionals can do to strengthen their blogger outreach. Here are best practices to integrate into your blogger relations strateg ...More

The Why and How of Twitter Custom Timelines

Back in November, Twitter turned heads when it announced its new Custom Timelines feature. The feature makes it possible for users to create edit-able and share-able timelines composed of any public tweets, complete with title and description. Simply put – it’s a Twitter curation solution. If it sounds a lot like what Storify allows users to do, it’s because it is quite similar - the k ...More

Part 2 – Blogger Relations: The Best Advice Straight from Your Mama (Bloggers’) Mouth

Bloggers focused on the tips, tricks, trials and tribulations of being a mom, also known as mom bloggers, are being used in marketing campaigns to gain insight into a brand’s audience and gain additional exposure. Not to mention, a blogger endorsement can go a long way with the amount of influence these bloggers have among their peers. The last thing you want is that type of influence spreading ...More

Part I – Blogger Relations: To Pay or Not to Pay?

It was early in my career and I was working on programs to connect with bloggers that would potentially write about products from my clients. It was time for my first pitch. I was sending bloggers that write about parenting an offer to have the brand I was representing pay for their child's birthday party and provide treats (from the brand) for the party. In my mind, this was a useful and generous ...More