The PR industry in India has seen a big shift; investment in India by other multinational PR agencies has made the talent fight fiercer than ever before. PR professionals with experience want to be a part of corporate communications, while the tech sector of PR seems to excite only a handful. Few consultants seem to truly understand, or have a desire ...More
I was recently reading about an up-and-coming company, Stitch-Fix, a subscription shopping service that combines high-tech analytics and a personal stylist to send women clothes they’ll love. The founder and CEO, Katrina Lake, set out to start a company that would leverage data and algorithms to improve the shopping experience. You may be thinking to yourself, data and algorithms? I just want de ...More
Mr. Linde is a guest contributor to HyperText.
In order for a brand to succeed in social media, they need to have a cool brand identity, plenty of shareable content and extra resources to execute the strategy. Sounds like a perfect scenario for car manufacturers – they've got all three ingredients in abundance. Nevertheless, many of ...More
There are a lot of things you can do in six seconds – tie your shoes, sign your name – but is relaying news one of them? Recently, I stumbled upon the Vine account NowThis News, which functions as a news service delivering highlights in six seconds or less. The company describes itself as, “A brand new video network built from scratch for people who get their news on mobile devices and throu ...More
I’m not sure how it happened, but somehow Fantasy Football went from a casual hobby that I started toying with four or five years ago to an all-consuming religion/time-suck today. I like watching sports. I like winning. So maybe it was inevitable. But as I look at just how big a part of my life it has become, it becomes more and more evident that I am the Stockholm Syndrome victim of a very, ver ...More
Earlier this month, hundreds of advertising and marketing executives from across the country gathered in San Francisco for the Ad Age Digital 2013 Conference and CMO Strategy Summit to discuss a variety of topics focused on consumer habits and technological innovation. And yes, topics of discussion sure did include Twitter and beer. Text100 partnered ...More
I recently co-presented at Type-A Parent Conference, in a session about integrating short form video into your digital content strategy. While the presentation was geared toward bloggers, it occurred to me that research from the session was applicable to existing clients of mine looking to develop their own digital content strategies. Today, the majority ...More