2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number of advertising tools being rolled out, from F ...More

The Digital Future is Full of Truth

A personal review on impressions and discussions at the Hawaii International Conference on System Sciences (HICSS).

Physicists, engineers, economists, social and computer scientists, have been coming together for 47 years at the Hawaii International Conference on System Sciences (HICSS) to discuss their current research in system sciences. This yea ...More

Integrated Communications: Transcending PR & Marketing Silos

I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, today’s buyer's journey is one that is dynam ...More

Lessons from Mobile World Congress 2014

Another year has come and gone, and the biggest trade show of the year, Mobile World Congress, has wrapped.  After devoting an entire year to preparing the logistics, defining the brand presence and designing an appropriate communications strategy, it is the time to evaluate results. As you reflect on the experience, one must question, 'Have we been able to change the rules of the game using soci ...More

Pushing and Pulling Your Way Through the News

Surely I can’t be the only one who notices the abundance of news constantly being churned out. There are blogs, local affiliates, trade publications and top-tier outlets. They’re published daily, weekly and monthly, in print and online, throughout the day and overnight. Just like the mail, it never stops. Especially in the public relations field, where it’s likely you work in any number o ...More

Part I – Wunderlist: Your Whenever/Wherever To-Do List

A four-part series on platform-agnostic digital tools for the BYOD work place. If you are like me, you probably enjoy mixing and matching different digital devices based on your preferences, needs and job. I love my BlackBerry Q10 and its fantastic keyboard, use a super portable Lenovo X230 at work and enjoy the apps, movies and TV shows on my iPad Mini Retina. I usually have them all near me, ...More

Embargoes: Love ‘em, Hate ‘em, Please Don’t Break ‘em

Groan if you must, but embargoes remain important to the role of both PR professionals and reporters. PR professionals can strategically coordinate coverage of significant news and reporters can file detailed, researched stories with quotes the moment news breaks. Of course, there are stories of embargoes gone wrong. In this recent Twitter conversation, several reporters discuss etiquette f ...More