Keeping It Simple (But Not Stupid)
By Ann Handley, Marketing Profs
A favorite adage of my college journalism professor was this:
Assume the reader knows nothing. But don’t …
How mobile technology enhanced my conference experience
Big props to the group of HR volunteer leaders at the 2013 LWHRA Symposium this week who leveraged mobile technology …
Eight Tips to Keep Your Creative Content Protected
The internet empowers us like no other medium to share our creative content with other people. Pictures, texts, video and …
The Best and Worst Commercials from Super Bowl XLVII
Did you know that it only cost advertisers $35,000 to run an ad during the Super Bowl in 1967? That …
Big Social Media and Digital Trends for 2013 (Part 2)
One thing is clear. The pace of social media change is not slowing down. Take a look at what’s happened …
How the Battle of the Blackout Was Won
It’s the third quarter of Superbowl XLVII; the Baltimore Ravens are routing the San Francisco 49ers by 21 and looking …
Four Tips for Improving Your Facebook EdgeRank
With Facebook’s constant changes to its policies, features and algorithm it’s difficult to keep up on what it takes to …
Tools of the Trade: Making Sense of Content (Part 1)
As a communications agency, we write and create tons of content for our clients: press releases, messaging platforms, reports, research, …
New Social Network Vine – What is it and why should you care?
Vine is a new service, introduced by Twitter, that lets you record and share six-second (or less) looping video clips …
Is Data Analysis the Next Key Skill for Communicators?
CRM, or Customer Relationship Management, is a set of tools and processes used by marketers to better understand their customer. …
Happy Birthday(s) From Your Facebook Friends!
It was on my birthday just this week that I was reminded of the power of Facebook – this social …
Tips for Keeping Healthy and Fit at the Office
The desire to be healthier is January’s hot social media topic. We are all busy blogging, posting and tweeting about …
Does Facebook’s Graph Search Mean Better Discoverability for Brands?
It’s a bird… it’s a plane… no, it’s Graph Search!
From a PR perspective it was interesting to see the various …
Big Social Media and Digital Trends for 2013 (Part 1)
2012 will go down in history as a significant year for social media. Facebook went public, hit a billion users …
Creativity in the New Year
I’m not usually one for New Year’s resolutions, but I recently came across an article about the power of one word which …
