Redefining Digital Marketing: An Approach to Solving Business Problems

Step into most marketing departments and agencies here today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing. Some would even have won awards for creative digital campaigns, executed brilliantly to bring greater exposure or engagement for the brand. From Communications Channel to Business Transformation But this appr ...More

The Many Hats of a PR Pro

"In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about." (Lee, 1906) The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends up back a ...More

Six Takeaways from the 2014 Internet Trends Report

Mary Meeker of famous Venture Capitalist Firm Kleiner Perkins Caufield Byers has just revealed her 2014 version of the Internet Trends Report – highlighting some of the key areas to look out for in the coming years. As communications professionals, there are some findings which we would be wise to pay attention to from this report, as it would have implications on how the discipline evolves. ...More

B2B Decision-Making: The Proof Is In the Influencers

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions. Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting busi ...More

Introducing the Text100 Influence Index: Paving the Path to Advocacy

It seems to me there is extensive information, as well as analyses available, on how consumers are using new forms of media and social channels when making a decision.  I’m constantly being asked, “Do the same principles apply in a business context?” “Do B2B decision makers behave the same way B2C decision makers do?” Probably not.  And it’s getting increasingly complex with an influ ...More

Part II – Readability: Your Whenever/Wherever Reading List Online and Off

This is my second post of my four-part series on platform-agnostic digital tools for the BYOD workplace.  Part I on Wunderlist can be read here. Whether I'm surfing the net on my Mac, BlackBerry, iPad or Lenovo, I inevitably fall onto some interesting stuff I want to hold onto for future reference. In the past in order to manage these articles I used a variety of means: device-specific page sa ...More

Clicktivism: Is It Possible to Leverage for PR?

The Oxford English Dictionary defines clicktivism as “the use of social media and other online methods to promote a cause.” It is said that clicktivism emerged in 1997 with the creation of the website, targeting U.S. citizens to support and participate in progressive in-country campaigns.. Since then, the rise of social and digital media have allowed for quick and easy support behin ...More