Blogs are rapidly transforming the way companies communicate and compete online, bringing transparency and openness to relationships with customers.
Text 100 Seattle, in conjunction with the Fisher Communications Business Author Series, requests your attendance for an important discussion on how businesses can use blogs and other forms of peer media to engage their customers in meaningful, active dialogues online.
Joining the Conversation: How to Leverage Blogs for Customer Engagement and Competitive Advantage
The session will focus on how companies can use blogs and other forms of peer media to communicate more effectively with the various constituencies that influence their businesses - especially customers.
Speakers include:
-
Robert Scoble, noted blogger (Scoblelizer) and co-author of Naked Conversation (Wiley) - How Blogs are Changing the Way Businesses Talk with Their Customers
- Shel Israel, noted communicator, editor in chief of Conferenza Premium Reports and co-author of Naked Conversations (Wiley) - How Blogs are Changing the Way Businesses Talk with Their Customers
- Dr. Georg Kolb, Executive Vice President and Peer Media Consultant, Text 100
- Joe Trippi, peer media consultant and former campaign advisor to Edward M. Kennedy, Walter Mondale, Gary Hart, Richard Gephardt and Howard Dean
When: Wednesday, February 22, 2006, 7:30 am - 9:30 am
Where: Fisher Plaza
140 Fourth Ave. N
Seattle, WA 98109
KOMO 4's Studio B
Agenda:
- 7:30 am-8:00 am: Arrival, continental breakfast and networking
- 8:00 am-9:00 am: Discussion
- 9:00 am-9:30 am: Book signing and networking. The first 75 guests to arrive will receive a copy of the book free of charge, compliments of Text 100.
Map
Parking available in the Fisher Studios building underground garage (entrance on John Street) or in the surface lot across from the lobby on 4 th Avenue N.

Attendance is limited. Please RSVP to ensure your participation in this special event:
206-267-2021 or peermediaSEA@text100.com.