Comments for Hypertext

Comment on Sponsored Hashtags & Promoted Tweets – Worth the Investment? by A Year in Review - Facebook, Digital Spend, Careers and Statistics | Hypertext

Fri, 18 May 2012 00:55:20 +0000

[...] Sponsored Hashtags & Promoted Tweets – Worth the Investment? – With news that all users will see promoted tweets in their timelines by Q4, Twitter advertising strategies are getting hot. When Virgin America used hashtag #VXREDHOT to spread information and promote a contest, it saw its fifth highest day in sales, ever. Coke tested promoted tweets during the World Cup last year and recorded 86 million impressions and an engagement rate of 6 percent. Here are three lessons learned from early adopters. [...]

Comment on Text 100 wishes you a Happy Christmas! by Text 100's 12 Days of Digital Christmas | Hypertext

Text 100's 12 Days of Digital Christmas | Hypertext — Fri, 18 May 2012 00:53:51 +0000

[...] [...]

Comment on ABI form by Text 100 Automotive Buzz Index Measures Social Media Brand Performance | Hypertext

Fri, 18 May 2012 00:52:14 +0000

[...] to know more? Download the full report and visit our Automotive Buzz Index hub for further [...]

Comment on Are you silencing your best advocates? by Digital Download - Week of May 2 | Hypertext

Digital Download - Week of May 2 | Hypertext — Tue, 15 May 2012 00:36:02 +0000

[...] be strictly controlled, and this is what makes social media both exciting and daunting for brands. Read more… Comments 0 [...]

Comment on What You Need to Know About German Social Media by Most Popular posts of 2010Hypertext | Hypertext

Most Popular posts of 2010Hypertext | Hypertext — Sun, 13 May 2012 17:21:43 +0000

[...] What You Need to Know About German Social Media [...]

Comment on Pinterest Extravaganza! The Latest Tips, Tricks and Inspirations by SEO Reseller

SEO Reseller — Tue, 01 May 2012 06:44:00 +0000

I like Honda’s take on this. It’s true that people like the creative stuff a lot. Those good ones have the better chances of being pinned. Even if there’s a decline in the number of users, the fact that there are still people out there who are using Pinterest should be enough reason to keep it as a part of their social media campaigns.

= Gerald Martin =

Comment on Learning Creativity – born or made? (part 1) by Ines Bieger

Ines Bieger — Tue, 24 Apr 2012 12:42:00 +0000

Some more creative thoughts within a video series on creativity http://text100.com/hypertext/2011/04/creativity-at-work/

Comment on Media Relations Advice from Reuters: PR 101 Still Key in the Digital Era by “New Dog, Same Tricks” unveiled at an EPPS Social Media workshop in Hollywood | MAYO Communications

Tue, 24 Apr 2012 06:34:14 +0000

[...] Media Relations Advice from Reuters: PR 101 Still Key in the Digital Era (text100.com) [...]

Comment on You Can Lead A Fish To Water by Virginia Huerta

Virginia Huerta — Fri, 20 Apr 2012 09:56:00 +0000

I do totally agree. Specially when you talk to B2B companies that still think social media is just for consumer brands and teenagers in Facebook. And it’s also true that they don’t see themselves as experts with something to say… . Thanks Jeremy, very true all your comments and it also made me think things are not so different from Spain to other countries I see

Comment on Google+ Info in High Demand, Facebook is Still King and the Press Release isn’t Going Anywhere by Ozio Media

Ozio Media — Wed, 18 Apr 2012 00:22:00 +0000

It isn’t really surprising that simple bookmarking sites are attracting less marketing attention. The focus of most online marketing is now quality content that gives the user some sort of valuable information. While simple bookmarked links used to be a great way of sharing that information, social media has evolved a lot in the last year or two and the marketers’ use of it is reflecting that evolution.