Word of Mouth

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One Man’s Innovative “Social Payment” Experiment is Totally Unaffiliated with Starbucks

So far this week has been a doozy: Standard’s & Poor’s downgraded the US from AAA to AA+, every stock …

What Not to do with Hashtags – The Kenneth Cole Debacle

Twitter is known for being a medium that allows users to share information with a large number of people instantly, …

What Your Brand Can Learn from MTV’s VMA Host Pick

“Justin Bieber To Perform at 2010 VMAs” Obviously… “Kanye West To Perform At 2010 MTV VMAs” Wait…didn’t he get kicked out last year? But …

Social media has influence over senior executives too (not just “young” people)

Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for …

Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)

94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …