Call me a child, but I love surprises. To me, a surprise party is the number one way to celebrate a birthday, anniversary, etc. You’re instantly surrounded by everyone and everything you care about and really, what else could you ask for? But what if that surprise is the exact opposite – something you’re really not into and something you actually stand up against? That’s what happened rece ...More
The proliferation of social networking sites has undoubtedly increased the number of connections and interactions we have with friends and strangers on the internet. According to comScore, internet users now spend one out of every six of their online minutes on social networking sites, a huge increase since 2007 when only one out of every twelve minutes online were spent on these same sites. Some ...More
With Facebook’s so-called ‘whisper campaign’ against Google coming to light, public relations has taken yet another black eye. I woke up this morning to commentary on numerous national broadcast networks that called out our industry for, at best, lacking judgment, and worse, being filled with unethical liars. Facebook and Burson-Marsteller have issued statements admitting their missteps, ...More
If you were one of the most talked about figures in the media, how would you make a major announcement? An exclusive in the New York Times? An interview with Katie Couric? If you are U.S. President Barack Obama, you may forgo all those options and choose to be in total control of the message, announcing it yourself using digital and social media methods. Similar to announcing his plans to run f ...More
Building brands and earning customer loyalty in the age of social media – this will be the subject of a discussion panel hosted by Text 100 Germany, at the international media conference Medienwoche@IFA. Focusing on the opportunities and challenges presented by online branding, the debate will cover such questions as: Is it possible to manage brand development and loyalty in Web 2.0? Do brands ...More
Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for New Communications Research (SNCR) stating that senior executives are affected by social media and that the influence of online communities on business decisions has grown over the past three years. Check out the results of the study here. I'm not surprised the results of this stud ...More
This week, Text 100’s own Julia Graham was named a Top Tech PR Pro in PRSourceCode’s annual Top Tech Communicators awards. What’s particularly cool about this award is that it comes from the editors and bloggers at the IT and business publications like InformationWeek, eWeek and Network World that Julia works with everyday.
We were thrilled, but ...More