Mr. Linde is a guest contributor to HyperText.
In order for a brand to succeed in social media, they need to have a cool brand identity, plenty of shareable content and extra resources to execute the strategy. Sounds like a perfect scenario for car manufacturers – they've got all three ingredients in abundance. Nevertheless, many of ...More
I’m not sure how it happened, but somehow Fantasy Football went from a casual hobby that I started toying with four or five years ago to an all-consuming religion/time-suck today. I like watching sports. I like winning. So maybe it was inevitable. But as I look at just how big a part of my life it has become, it becomes more and more evident that I am the Stockholm Syndrome victim of a very, ver ...More
Out of the NFL’s 32 teams, six teams from each conference compete in the NFL playoffs, a single-elimination tournament culminating in the Super Bowl. As the teams duke it out for the coveted Vince Lombardi trophy, how do the Super Bowl champions prevail? Talent and coaching is clearly important. But beyond that, the winners are the teams that are best ...More
Analytics have been long-leveraged to measure, collect and analyze data to understand and optimize web usage and have expanded offline and in the cloud – aka “big data.” Regardless of your take on whether or not business plans should be built on this idea, the reality is that the vast troves of data lead to new efficencies, improved business proces ...More
I’m a big fan of rap & hip-hop, and this summer has featured a number of huge releases from some of my favorite artists. Two albums that received the most buzz from mainstream media were Kanye West’s Yeezus and Jay-Z’s Magna Carta Holy Grail. As much as I love both albums, I think I’d fallen in love with each of them before ever even hearing a single track. This was specifical ...More
News broke this week that Jeff Bezos, founder and CEO of Amazon.com, Inc. purchased The Washington Post for estimated $250 million - cash. Don’t mistake the transaction as one that had anything to do with the larger-than-life (or should I say Amazon) online retailer; this investment is completely independent from the trailblazing business that Bezos founded in 1994.
Reactions to the new ...More
About three months after the SEC approved the use of social media for company announcements, as covered by my colleague Jeremy Woolf, we’re starting to see many companies explore financial reporting via social media.
Last week, Yahoo took a new approach to announce earnings by using a live video conference and real-time tweets to engage with investors and analysts. This new format adds a ne ...More