Asia Pacific Region Collects 3 Major PR Awards

Text100 received three Gold SABREs at the 4th Annual SABRE Awards Asia Pacific dinner on September 18 in Beijing, China. Malaysia, Australia and China offices win PR honors The awards, presented by The Holmes Report, highlight some of Text100’s PR work and service for clients throughout the Asia Pacific region, and were presented for the following: Old Town White Coffee’s “The A ...More

Big Data, Analytics and Communications Q&A With Our Experts

The International Association For the Measurement and Evaluation Of Communication’s Measurement Week began Monday and runs through September 19. The week-long event features panels and discussions focused on educating communications and marketing professionals about the benefits of research and analytics. Two of our metrics experts, Jeremy Woolf and Phil Kam, will be speaking at Thursday ...More

Autumn Offers Time To Refocus Marketing Efforts

If you have logged into your personal social networks lately, there is one thing that is undeniable: Summer is over. I bet you are seeing photos of kids going back to school, your teacher friends lamenting about the end of summer, or fresh-faced college students celebrating newfound freedom on campus. If you haven’t noticed the uptick in pictures of school-themed photos, there is one thing ...More

From The Fault In Our Stars To Tweeting, Here’s How To Nix Epic Typos

Disclaimer: No one is perfect. In fact, there may be a typo in this post — though, I swear I triple-checked. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Developed by a public vote of PR professionals, I believe the key phrase in this definition ...More

How to Be a Communications Pro In 6 Great Books

  A person who won’t read has no advantage over one who can’t read.

 —Mark Twain

  You want to be communications superstar? Then hit the books. I’ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up w ...More

SXSW 2015 Interactive Panel Voting Underway

SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, wi ...More

Integrated Communications: Transcending PR & Marketing Silos

I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, today’s buyer's journey is one that is dynam ...More