Content Marketing Can Benefit From Journalism Mentality

By putting readers first like journalism does, content marketing specialists can offer a strong sense of what a brand stands for, not just what it wants to sell.

Communications professionals spend a significant portion of their days devising strategies to catch journalists’ attention by using a cleverly written pitch or enticing product launch to educate reporters about a brand mark ...More

Workplace Of the Future Fuels Happy, Productive Employees

The workplace of the future will feature a more collaborative environment plus creature comforts that attract new talent and keep current employees happy, productive

Text100's new office in San Francisco's financial district.

The future of work is changing. As we begin to see future trends in the workplace shift, advancements in technology and the traditional 9 to 5 mentality move ...More

Solid Content Marketing Starts With a Great I.D.E.A.

Content marketing starts with an understanding of the target audience, key industry drivers, a knowledge of what content stands out and a solid production process to make it happen

It seems that not a day passes without someone, somewhere declaring that content is the “next big thing” in marketing. In fact, content has been at the heart of marketing for some time, and all that has ...More

IoT Will Fuel Future Integrated Communications Campaigns

As the Internet of Things matures, IoT's abundance of rich user-data will help integrated communications experts place their content in a supreme context.

Internet of Things (IoT) has become something everyone is talking about or at least using. Many owners of activity trackers and smartwatches just use the products and are not even aware of the term IoT. And isn’t that the ultimate ...More

How My Twitter Parody Account Can Aid Your Social Strategy

A Twitter parody account probably won’t help your business. But the same tricks used to promote one can aid your overall social strategy

There are simple tricks that can magnify your social strategy such as following the right influencers, doing the right research and capturing the imagination of your audience with a fresh perspective on a well-trodden subject or news story.

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Skylanders Trap Team Event Lets Kid Gamers Play Offline

Creative Skylanders Trap Team campaign included offline social activities to engage kid gamers with creative drawing workshops and sponsored sports events

In our connected world, we sometimes assume everyone is using social media, even children. We are in awe when, at a younger age, kids continuously use personal computers and mobile devices more than generations before them. Studies by ...More

Super Bowl XLIX Shows Stadium Technology Gaining Fans

Super Bowl XLIX simply scratched the surface as far as what we'll see in future stadium technology that enhances the fan experience The Super Bowl is known for being one of the biggest and best events in the world. But this year, the NFL ensured the most connected experience possible for fans watching the big game at University of Phoenix Stadium in Glendale, Arizona. As the home viewing exper ...More