Integrated Communications: Transcending PR & Marketing Silos

I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, today’s buyer's journey is one that is dynam ...More

Text100 ranks #5 Best Tech Companies to Work For

On Monday, January 27th, I received an email on my commute into work that read “Mashable names Text100 #5 best tech company to work for.”  It started as an email that was circulating around the New York office, which is appropriate since Mashable credits the Crain’s Best Places to Work (where Text100 ranked #7 out of 75 best companies to work for in NY), as the source for how they found out ...More

Part I: 2014 Digital and Social Media Predictions

2013 was the year a twerk was heard ‘round the world. Twitter IPO’d, Oreo news-jacked the Super Bowl, the new Pope tweeted and ‘selfie’ was Oxford Dictionary’s word of the year. Google retired its RSS Reader, and Vine redefined short-form videos, soon to be followed by Facebook’s Instagram. Yahoo! bought Tumblr, and Amazon’s Jeff Bezos bought the Washington Post. Hashtags came to Fac ...More

What the NFL Taught Me About Integrated Communications

I’m not sure how it happened, but somehow Fantasy Football went from a casual hobby that I started toying with four or five years ago to an all-consuming religion/time-suck today. I like watching sports. I like winning. So maybe it was inevitable. But as I look at just how big a part of my life it has become, it becomes more and more evident that I am the Stockholm Syndrome victim of a very, ver ...More

Big Data Can Help Us Do Our Jobs Better

Analytics have been long-leveraged to measure, collect and analyze data to understand and optimize web usage and have expanded offline and in the cloud – aka “big data.” Regardless of your take on whether or not business plans should be built on this idea, the reality is that the vast troves of data lead to new efficencies, improved business proces ...More