Google: Consumers Hit Web 1st When Planning Vacations

Google data suggests it's time for vacation brands to start focusing on mobile when planning their marketing strategies  Google suggests that Web search plays a crucial role when consumers are planning vacations, which can be extremely beneficial to marketers with well-established digital channels targeted at new and existing travelers. According to Google’s 2014 Traveler’s Road to ...More

Online Advertising Data Offers Valuable Audience Insights

Online advertising reveals easy-to-use audience insights that may curtail your fear of Big Data and help with content creation Online advertising is an opportunity often overlooked by my clients because it is not very sexy or sociable, not to mention it involves a lot of data that can come across as far too complex. According to a Cisco Systems forecast, the world will see about 1.5 tri ...More

Big Data, Social Media Take Aim At the Flu Virus

Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season is here, and this year, it’s back with vengeance. Thankfully, so is technology. Every week, the Centers for Disease Control and Prevention releases a detailed report pinpointing which s ...More

How Chris Nolan’s Interstellar Can Help Content Marketing

Look no further than Chris Nolan's blockbuster Interstellar to help craft content marketing narratives that appeal to your target audiences

In today’s information-saturated world, content marketers can only succeed if they think bigger than the metrics governed by key performance indicators such as click-throughs and leads. They need to seek out loftier role models and ambitions, so ...More

4 Analyst Relations Best Practices Companies Should Seek

Often overlooked and underrated, these analyst relations best practices can provide invaluable benefits to your company

You’re building up an analyst relations program and want to bring in an integrated agency to support you. Great! Now, where to begin?

Well, start with these four analyst relations best practices:

Develop your analyst relations strategy

What ...More

How To Craft Your Content Marketing Strategy In 2015: Part 2

It’s a new year and probably past due to develop a content marketing strategy, if you haven’t already. The good news, though, is that it’s never too late to get started, and we’ve got you covered.

In this second and final installment of our two-part series, we serve up the tools and best practices needed to build a content strategy plan that leverages inbound channels to form ...More

CES 2015: Who Dominated Online Conversation?

Our analysis suggests Intel dominated CES 2015 online conversation, followed by Samsung and LG

Last month, in association with our partners Redshift Research and Brandwatch, we undertook a comprehensive study to help brands capitalize on their investments in CES 2015.

On January 7, our data experts looked at the brands being discussed, which individuals or outlets drove convers ...More