I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, today’s buyer's journey is one that is dynam ...More
On Monday, January 27th, I received an email on my commute into work that read “Mashable names Text100 #5 best tech company to work for.” It started as an email that was circulating around the New York office, which is appropriate since Mashable credits the Crain’s Best Places to Work (where Text100 ranked #7 out of 75 best companies to work for in NY), as the source for how they found out ...More
2013 was the year a twerk was heard ‘round the world. Twitter IPO’d, Oreo news-jacked the Super Bowl, the new Pope tweeted and ‘selfie’ was Oxford Dictionary’s word of the year. Google retired its RSS Reader, and Vine redefined short-form videos, soon to be followed by Facebook’s Instagram. Yahoo! bought Tumblr, and Amazon’s Jeff Bezos bought the Washington Post. Hashtags came to Fac ...More
Mr. Linde is a guest contributor to HyperText.
In order for a brand to succeed in social media, they need to have a cool brand identity, plenty of shareable content and extra resources to execute the strategy. Sounds like a perfect scenario for car manufacturers – they've got all three ingredients in abundance. Nevertheless, many of ...More
I’m not sure how it happened, but somehow Fantasy Football went from a casual hobby that I started toying with four or five years ago to an all-consuming religion/time-suck today. I like watching sports. I like winning. So maybe it was inevitable. But as I look at just how big a part of my life it has become, it becomes more and more evident that I am the Stockholm Syndrome victim of a very, ver ...More
Out of the NFL’s 32 teams, six teams from each conference compete in the NFL playoffs, a single-elimination tournament culminating in the Super Bowl. As the teams duke it out for the coveted Vince Lombardi trophy, how do the Super Bowl champions prevail? Talent and coaching is clearly important. But beyond that, the winners are the teams that are best ...More
Analytics have been long-leveraged to measure, collect and analyze data to understand and optimize web usage and have expanded offline and in the cloud – aka “big data.” Regardless of your take on whether or not business plans should be built on this idea, the reality is that the vast troves of data lead to new efficencies, improved business proces ...More