Fiscal Year 2015 Marketing Strategy No.1: Don’t Panic

Unfortunately, when it comes to planning the upcoming fiscal year, we often start without a clear idea of what’s achievable or the insights needed to support our goals. Don’t fall into that trap for 2015.

The clocks have been rolled back, daylight is growing scarce, and the holidays are upon us. It’s that time of year again: Time to panic. Many integrated communications teams grow anxio ...More

Sharper Images: 3 Tips That Make Your Photograph Pop

The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects.

Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then pro ...More

Why Webinars and LinkedIn Can’t Substitute For Real Conferences

Webinars and LinkedIn aren't as fun as actually meeting your idols and connecting with real people. Who'd have thought?

In the age of social media and content marketing, some people may argue that webinar conferencing and networking on LinkedIn is the new norm for experiencing thought leadership and making professional connections. They may even go as far as to say traditional conferenc ...More

Funny Memes For Your Next Content Campaign? Don’t Laugh

Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”).

And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get t ...More

How To Speak Social Marketing In Your Boss’ Language

Ever had to sell your bosses on social media marketing, and they have no idea what you’re talking about?

If the answer is “Yes,” you’re not alone.

Social platforms such as Snapchat, Tinder and Yo! are often aimed at a younger, mobile friendly generation and can be greeted with a mixture of skepticism and bemusement by many in the C-suite — especially when it comes to developin ...More

New At Work? Here’s 5 Tips To Help You Get Ahead

The first six months of your career are incredibly important. Throughout this period, you are laying the groundwork for what people can expect and what you can expect from yourself. You are learning a ton about your company and co-workers while simultaneously establishing the habits and work ethic that can make or break a career.

I recently had my first six-month review as an account coo ...More

Costello On Being Named To PR Week’s APAC Power List

Anne Costello, regional director of Text100’s Asia Pacific region, was recently named as one of PR Week’s 50 Most Influential People In PR. The honor places her among some of the most influential integrated communications professionals within the APAC region. Making the publication’s Power List for 2014 came as somewhat of a surprise, Costello said. Shortly after being named to the ...More