Change We Can…Pitch to the Trades?
Less than 48 hours after hearing U.S. Chief Technology Officer Aneesh Chopra address a gathering of Churchill Club members at …
Text 100
Q&A: Shattering PR Stereotypes with One of PRSourceCode’s Top Tech Pr Pros
This week, Text 100’s own Julia Graham was named a Top Tech PR Pro in PRSourceCode’s annual Top Tech Communicators …
Text 100′s 2nd Annual Summer Sleigh Ride Media Event in NYC
For the second year in a row, Text 100’s North American Digital Lifestyle sector was able to offer exhibitors a …
Keeping things simple — and accessible — for investors…
It was only a decade ago when quarterly earnings calls weren’t open to the public, and certainly not the media. …
PR folks: Time to Listen – Global Bloggers Tell It Like It Is
We all make presumptions. That’s human nature. After all, we’re analytical creatures and we’re wired to form opinions based on …
Authentic Communications: Breaking the Halo of Distrust
Last week, President Obama delivered an address in Cairo, Egypt, titled “A New Beginning,” to help start a new …
The Social Media Land Grab is On
A big crowd gathered for the May Social Media Club Boston event on integrating social media into traditional campaigns
I had …
Hunting for value in a world of information overload…
Even Robert Scoble admitted it’s not easy being a one man news brand today. “It’s hard to get that traffic …
Sabre Rattling
We think we do award-winning work for our clients. So it’s nice to hear other people do too. Last week …
No Matter what Happens, Know Your Audience
Text 100 hosted a panel yesterday on the relationship between bloggers and mainstream media, how they interact, and how the …
Thank Goodness for Security Threats?
Perhaps I should explain.
Each year, members of our security sector make the pilgrimage to San Fran for the RSA Conference, …
Selling Social Media to the CEO
Keynoting at PRSA Digital Impact Conference
While the Public Relations industry does everything possible to become immersed in the social media …
“Critique of…social media?” What Kant might have said…
Photo credit: David Yu
“Out of the crooked timber of humanity, nothing entirely straight can be built.”
- Immanuel Kant
Talk about random …
New Study Finds That Media Prominence Predicts Brand Value Better than Ad Spend for High Involvement Brands
Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, …
Data Breach Comms: Are You Ready for the Inevitable?
This past week, I had the pleasure of participating in a panel on data breach communications at the inaugural SC …
