Soon-to-be U.S. citizen and self-proclaimed "Lebron James of PR" dishes about an off-on relationship with Text100 as well as shares his thoughts on life, happiness, motorcycles and the true meaning of freedom.
From a thick, slick slathering of pomade in his spikey hairdo, to the retro, British-style leather jacket and skin-tight motorcycle pants, this guy’s got swagger.
As I visit Text100 offices around the globe, I’m constantly struck by the amazing brands that we have the privilege to represent. I often think about why we work with the brands we work with, what brings us together as partners. Every story is different and today I’m happy to share with you the story of one of our newest clients, Jive Software.
Jive provides modern communication an ...More
A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions. Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting busi ...More
It seems to me there is extensive information, as well as analyses available, on how consumers are using new forms of media and social channels when making a decision. I’m constantly being asked, “Do the same principles apply in a business context?” “Do B2B decision makers behave the same way B2C decision makers do?” Probably not. And it’s getting increasingly complex with an influ ...More
I am currently an Account Executive at Text100 working on several of our enterprise tech clients out of the New York Office. In the seven moths I’ve been working here, one of my favorite things has been witnessing our strength as a global organization and our attention to company culture and community. We call ourselves the world’s biggest small ag ...More
Being an Information Technology Director for years had always left an interesting idea bubbling below my surface. You see, the IT field gives you a deep level of insight into the modern mystery of how technology really works. These insights always left me with a secret, underlying desire - write a Sci-Fi book the way it should b ...More
When tapping into the amazing resources offered by communities and crowdsourcing, businesses should first ask what they can do for the crowd, instead of wondering what the crowd can do for them.
At Text100 Munich we’ve started a new internal program, Digital Debate Club. Sessions are held monthly. In each meeting, someone from the team presents on a book that’s focused on a current digi ...More