B2B Decision-Making: The Proof Is In the Influencers

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions. Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting busi ...More

Introducing the Text100 Influence Index: Paving the Path to Advocacy

It seems to me there is extensive information, as well as analyses available, on how consumers are using new forms of media and social channels when making a decision.  I’m constantly being asked, “Do the same principles apply in a business context?” “Do B2B decision makers behave the same way B2C decision makers do?” Probably not.  And it’s getting increasingly complex with an influ ...More

Textie Spotlight: Volunteering in Nicaragua

I am currently an Account Executive at Text100 working on several of our enterprise tech clients out of the New York Office. In the seven moths I’ve been working here, one of my favorite things has been witnessing our strength as a global organization and our attention to company culture and community.  We call ourselves the world’s biggest small ag ...More

The Secret Life of an IT Director

Being an Information Technology Director for years had always left an interesting idea bubbling below my surface.  You see, the IT field gives you a deep level of insight into the modern mystery of how technology really works.  These insights always left me with a secret, underlying desire - write a Sci-Fi book the way it should b ...More

Crowdsourcing: What You & Your Business Can Do for the Crowd

When tapping into the amazing resources offered by communities and crowdsourcing, businesses should first ask what they can do for the crowd, instead of wondering what the crowd can do for them. At Text100 Munich we’ve started a new internal program, Digital Debate Club.  Sessions are held monthly.  In each meeting, someone from the team presents on a book that’s focused on a current digi ...More

HR Gets Digital

Recently, using social media platforms such as Linkedin, Twitter  and Facebook enables us to drive recruitment, create platforms for internal processes and host remote global training/meetings.   The use of digital technology can help foster engagement with our co-workers by encouraging more face to face communication, providing more easily and readily available information about our peers ...More

Tragedy on a Uniquely Boston Day

There was a line in a news story about Monday’s tragic bombing in Boston that said something along the lines of this: “Patriots’ Day is an important holiday in Boston, but is not widely celebrated outside of Massachusetts.” It’s true – Patriots’ Day is a uniquely Boston holiday – a uniquely Boston day really. To an outsider, it probably looks like an odd mish-mash of events ...More