Which weighs more, a ton of feathers or a ton of bricks? Neither, they both weigh a ton! Alright, so maybe not everyone can be a comedian…but @ComedyCentral’s upcoming festival, #ComedyFest, will make you feel like you’re in the midst of a comedy club right through your mobile device. As the first comedy festival of its kind, the five-day event will be hosted solely via Twitter and Vin ...More
Twitter Gets Lyrical with the New Twitter #music Service
Twitter has just launched their foray into the Spotify and Rdio territory with their new Twitter #music service. No longer restricted to publishing 140-character blasts of [insert synonym for words], Twitter has cleverly used the rich data bank they have to design and provide a new way for users to find and share music. Twitter #music taps into its users’ Twitter activity (including Tweet ...More
How the Battle of the Blackout Was Won
It’s the third quarter of Superbowl XLVII; the Baltimore Ravens are routing the San Francisco 49ers by 21 and looking like a shoo-in to lift the Vince Lombardi trophy. And then, darkness. All of the lights in the Mercedes-Benz (former Louisiana) SuperDome went out. Was Beyonce’s halftime performance that intense that it knocked out the power? Was this a strange ploy by the 49ers to show t ...More
Tweet Your Way to TV Ratings – Nielsen and Twitter Partner Up
Things are about to get real in the world of TV ratings. What was once a somewhat nebulous mix of user surveys and embedded TV tracking devices has been shaken up this week with an announcement from Nielsen and Twitter. On Monday, the two companies unveiled an exclusive agreement that gave birth to a “Nielsen Twitter TV Rating” – creating a measurement standard that aims to capture the impac ...More
The Haiku of Media Relations – Could Tweets be the New Press Release?
What Tune is the Bird Singing Now?
This post was co-authored by Felicia Goh and Alex Cheong, Text100 Singapore. 7.7 billion hours. More than 850,000 years. That’s how much time the global online population spends on social networks – in a month. With more than two billion users on the top 13 social media platforms, including Facebook and Twitter, and more people in emerging economies gaining access to the Internet, it seems ...More
Twitter Launches Design Changes
It didn’t take long for Twitter to follow the lead of Facebook and Google+ and jump on the photo-centric design bandwagon. Earlier this week, Twitter rolled out a new look for its web and mobile platforms. The biggest changes in the redesign are a more prominent display of photos, as well as an option for a header image, which is similar to Facebook’s cover photo. Other updates include a mo ...More
