Why Your Brand is Missing the LinkedIn Opportunity
Most people treat their LinkedIn profile as an online CV/resume and, consequently, most companies think of the site as little …
social networking
What Not to do with Hashtags – The Kenneth Cole Debacle
Twitter is known for being a medium that allows users to share information with a large number of people instantly, …
Case Study: MTV Goes Social First, Traditional Later with U.S. Launch of Skins
Last week, MTV premiered Skins — an Americanized version of the acclaimed British teen drama — and while networks tend …
The ROI of Real-Time Engagement
In the emerging real-time business environment, where public discourse is no longer dictated by the mass media, size is no …
Tool Time: Salesforce Chatter Goes Freemium
At Salesforce’s annual Dreamforce conference, the company unveiled a free version of Chatter, its internal social collaboration tool. Chatter uses a …
Another Charitable Social Network Joins the Fray – Why This One is Different
Facebook co-founder and chief digital organizer for President Obama’s presidential campaign Chris Hughes unveiled a new philanthropic social network Tuesday …
Ten Practical Steps For Improving Your Facebook Presence
Now that many brands are advertising Facebook presences ahead of their actual web presences, it is more important than ever …
CEOs on Twitter – Good for the Brand or an Unnecessary Move?
While some CEOs jumped on the bandwagon from the onset seeing the benefits of the social platform, others are more …
Quora – Social Media’s Latest Darling
While MySpace pushes its redesign and Facebook flaunts mobile enhancements, there’s a new social site getting buzz – Quora.com. The …
