Funny Memes For Your Next Content Campaign? Don’t Laugh

Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”).

And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get t ...More

Sell Your Boss On Social Media Marketing (SMW14 panel video)

Social Media Marketing Experts Hold Social Media Week London Panel We gathered together with experts from IBM, Microsoft and CorpComms Magazine on September 25 at  Social Media Week London to pick their brains about social media marketing and how to get the C-suite to buy-in on the concept.

Of course, it can be difficult when trying to convince your boss of adopting new online marketing ...More

2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number of advertising tools being rolled out, from F ...More

Online Identification to Exterminate the Trolls

In 2006, on the cusp of Web 2.0 and the social media revolution, Andrew Keen wrote The Cult of the Amateur. In the book, he argues that “blogs, MySpace, YouTube, and the rest of today’s user-generated media are destroying our economy, our culture, and our values.” Among the many words of caution issued by Keen is that in an online world, community-wide trust is very hard to find. Th ...More

Six Points of View for Sharing News on Vine

There are a lot of things you can do in six seconds – tie your shoes, sign your name – but is relaying news one of them? Recently, I stumbled upon the Vine account NowThis News, which functions as a news service delivering highlights in six seconds or less. The company describes itself as, “A brand new video network built from scratch for people who get their news on mobile devices and throu ...More

Damage Control in Time of Crisis: Factoring Social Media Into Your Crisis Communications Strategy

Two days following the Boston Marathon explosions, newspaper headlines, TV segments and Twitter continue to be full of stories, commentary and tweets capturing the aftermath and speculation around the tragedy. What’s arguably the largest catastrophe on American soil this year was broken on Twitter before the first validated news report hit, as traditional media outlets prepared for deeper repor ...More

Community Management: It’s a discipline, not a title

Community management is more than a hat worn temporarily by a social media or PR person. It’s not a position that’s shed when a person moves to the next level in his/her career. Community management isn’t just a title – it’s a discipline. I had the opportunity to participate in a workshop with a room full of community managers at South by Southwest. The below shares the outcome of ...More