2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number of advertising tools being rolled out, from F ...More

Online Identification to Exterminate the Trolls

In 2006, on the cusp of Web 2.0 and the social media revolution, Andrew Keen wrote The Cult of the Amateur. In the book, he argues that “blogs, MySpace, YouTube, and the rest of today’s user-generated media are destroying our economy, our culture, and our values.” Among the many words of caution issued by Keen is that in an online world, community-wide trust is very hard to find. Th ...More

Six Points of View for Sharing News on Vine

There are a lot of things you can do in six seconds – tie your shoes, sign your name – but is relaying news one of them? Recently, I stumbled upon the Vine account NowThis News, which functions as a news service delivering highlights in six seconds or less. The company describes itself as, “A brand new video network built from scratch for people who get their news on mobile devices and throu ...More

Damage Control in Time of Crisis: Factoring Social Media Into Your Crisis Communications Strategy

Two days following the Boston Marathon explosions, newspaper headlines, TV segments and Twitter continue to be full of stories, commentary and tweets capturing the aftermath and speculation around the tragedy. What’s arguably the largest catastrophe on American soil this year was broken on Twitter before the first validated news report hit, as traditional media outlets prepared for deeper repor ...More

Community Management: It’s a discipline, not a title

Community management is more than a hat worn temporarily by a social media or PR person. It’s not a position that’s shed when a person moves to the next level in his/her career. Community management isn’t just a title – it’s a discipline. I had the opportunity to participate in a workshop with a room full of community managers at South by Southwest. The below shares the outcome of ...More

How the Battle of the Blackout Was Won

It’s the third quarter of Superbowl XLVII; the Baltimore Ravens are routing the San Francisco 49ers by 21 and looking like a shoo-in to lift the Vince Lombardi trophy. And then, darkness. All of the lights in the Mercedes-Benz  (former Louisiana) SuperDome went out. Was Beyonce’s halftime performance that intense that it knocked out the power? Was this a strange ploy by the 49ers to show t ...More

4 Reasons Your Brand Needs a Community Manager

A recent study looked at the state of enterprise-sized branded communities across 15 different industries – from consumer products and technology, to the highly regulated pharmaceutical industry. Not surprisingly, the findings showed that there’s plenty of work to be done when it comes to tapping in to the power of their customer communities, save for a few select standouts. But one finding ...More