Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season is here, and this year, it’s back with vengeance. Thankfully, so is technology. Every week, the Centers for Disease Control and Prevention releases a detailed report pinpointing which s ...More
Social media Buy Buttons could be a real game changer in 2015. Here's what you need to know should they become a social media marketing mainstay.
This year, one of the most interesting developments in social media marketing came with the introduction of “Buy Buttons” on Facebook, Twitter and Tumblr.
Facebook and Twitter partnered with payments vendors such as Stripe so users can ...More
Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”).
And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get t ...More
Social Media Marketing Experts Hold Social Media Week London Panel We gathered together with experts from IBM, Microsoft and CorpComms Magazine on September 25 at Social Media Week London to pick their brains about social media marketing and how to get the C-suite to buy-in on the concept.
Of course, it can be difficult when trying to convince your boss of adopting new online marketing ...More
The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number of advertising tools being rolled out, from F ...More
In 2006, on the cusp of Web 2.0 and the social media revolution, Andrew Keen wrote The Cult of the Amateur. In the book, he argues that “blogs, MySpace, YouTube, and the rest of today’s user-generated media are destroying our economy, our culture, and our values.” Among the many words of caution issued by Keen is that in an online world, community-wide trust is very hard to find. Th ...More
There are a lot of things you can do in six seconds – tie your shoes, sign your name – but is relaying news one of them? Recently, I stumbled upon the Vine account NowThis News, which functions as a news service delivering highlights in six seconds or less. The company describes itself as, “A brand new video network built from scratch for people who get their news on mobile devices and throu ...More