First Click Attribution: The more effective social media measurement model?
You’ve all likely seen the video from Socialnomics that states, “the ROI of social media is your business will still …
social media measurement
Brands As Publishers – The Debate Continues
At my favorite panel thus far at SXSW “Brave New World: Debating Brands’ Role as Publishers,” moderator Tom Ashbrook of …
Yes, Social Is Working – The Power of Anecdotal Business Results
I was one of the lucky ones who got a seat at the “Marketing Budgets Have Gone Social – Is …
Measuring Influence: It’s All Relative
Today’s extra-social world is redefining the way brands decide who might be considered a ‘VIP’. Prominent airlines are offering free …
These Aren’t the Cars You’re Looking For….
Little Darth made quite an impression in the blockbuster Super Bowl ad by Volkswagen. YouTube views are well over 20 million, …
Measuring Success: Is it Time to Quit Your Corporate Blog?
It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate …
What PR Professionals Need To Know About Web Analytics
If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you …
Social Media: Transforming Business, ROI and the Role of PR
The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …
Is Twitter just “pointless babble?”
40% of posts on Twitter are “pointless babble” according to the latest media headlines. That data comes from a recent …
Most Influential Blog Series: The Full Report
Today we bring you the full Power 50 Blog report, concluding our series on the Most Influential Blogs. When my …
Most Influential Blogs Series: Arianna Has Come a Long Way…
For the politics category of our most influential blogs study, it’s our pleasure to share 463 Communications partner and fellow …
From Humor to ‘How-To’ – Lifestyle Blogs Prove Influential in Mainstream Media
This next post in our series on the Power 50 examines which blogs in the Lifestyle & Entertainment category are …
Most Influential Blogs Series: Multimedia Content Propels Gossip Blogs’ Power
In our continuing examination …
The Power 50: Most Influential Blogs
In the eleven years since Matt Drudge broke the news (“online”) about a woman name Monica Lewinsky, an elite group …
