It’s safe to say that many of us have reached a point in our lives where we can’t tolerate any more irrelevant telemarketing calls or spam emails. Why would I need car insurance when I don’t have a car? A discount on restaurants in St. Louis? I don’t live there, so that’s not very helpful. Although these are general examples, imagine how bloggers feel when they get pitches from ...More
As a communications agency, we write and create tons of content for our clients: press releases, messaging platforms, reports, research, white papers, and website copy. Our work on social media has also seen us curating and sharing content. No matter what it is we do with content, handling it for different clients at the same time can be challenging. Along the way we've found out about tools that ...More
Like a lot of companies, we publish our blog as a marketing exercise to reach out to the industry with our thoughts and ideas. The holy grail for us is to create some blog content that goes viral, something that people find so compelling that they’ll happily share it around their own networks without any prompting from us. Sometimes we do a ‘big push’ around a particular marketing activit ...More
It’s far too often that brands conduct “mommy blogger” outreach poorly. The first glaring problem is that the term “mommy blogger” is not only a vast generalization, but inaccurate as well and ultimately is at the crux of why targeting the “mommy blogger” is a broken outreach model. The women who comprise this group have built platforms and communities from the ground-up; they are ex ...More
The Text100 Sydney team recently launched a brand new design to its blog. Developing a full-fledged website is far easier and takes far less time than ever before. Back in 2002, I built my first website for a school project comprising of three or four pages of basic HTML content. I wrote all the HTML by hand and (with a little help from my father) used a bare-bones FTP client to upload the ...More
When managing a blog, you often come across challenges for creating engaging content that is appealing for your readers. But you also need to engage the people who are contributing to it. I currently support the management of a client's blog in Spain - Vodafone’s Smartblog. It is about mobile apps and it is disaggregated from the corporate image of the company. In this case, my first advice ...More
This article originally appeared on the Text 100 UK blog. Check out the latest edition of Business Review Europe for a contributed article in which I discuss blogging for business – you can find the article here (on page 102). In the world of Twitter, Facebook and iPhone apps, blogs might seem a bit old-hat, but they can still be incredibly powerful tools for engaging with your audience, if ...More
Public Relations
Social Media
Digital
Platforms & Tools
Sectors
Trends
Events
Text100
