Want to make the message count? Get the CCO on board
Gandhi once famously said that your words become your actions, then your habits, values, and finally your destiny. What we …
Public Relations
Is Content Algorithm Optimization the Next SEO?
Algorithms not only help with finding content but also impact the content creation process. Therefore, any online content producer – …
Media Relations Advice from Reuters: PR 101 Still Key in the Digital Era
“The problem with communication … is the illusion that it has been accomplished.” - George Bernard Shaw
Communication is the heart …
How to engage journalists through social media [INFOGRAPHIC]
To mark our sponsorship of Social Media World Forum this week, Text 100 carried out some research into the way …
The last revolution in Internet: Kony 2012
Internet memes are pieces of content produced by and for the network and spread virally. And they have never been …
Are PR Professionals Attention-Hungry?
A recent article on Yahoo! listed the top Careers For People Who Crave Attention and guess which vocation ranked first? …
What PR people really think of journalists
A lot of people in the PR industry probably received this link over the past couple of
PR people have feelings …
Working remotely may be harder than you think, but it’s possible
There are many reasons why we are increasingly seeing more and more options for employees to work remotely. These include …
Getting Back to Basics: Marrying Social Media with the Basic Foundation of PR
In today’s social world, it’s seems easy to just jump in to social networks on a whim. But it’s important …
#NewsJacking – Evolution of an Age-Old PR Technique
Sometimes it’s easy to get a distinct sense of déjà vu, particularly when reading about new concepts, which don’t feel …
Does your content need more Snap, Crackle and Pop?
Last week’s news that brand icon Mr. Clean is growing his first mustache to raise awareness of men’s health issues caught my eye on a …
Media training with Harry Belafonte
It’s in every media training session from every PR agency: The requisite “what not to do” videos of interviewees falling flat on …
So… What Exactly Do You Do?
When I interviewed for a position at Text 100, I was asked, “So what do you think PR is?” Cue …
Change is the New Normal – Digital Discussions with CEO Aedhmar Hynes
Text 100 CEO and Arthur W. Page trustee Aedhmar Hynes recently joined fellow Arthur Page Society members down in our …
ConAgra Foods Leaves Sour Taste in Bloggers’ Mouths
Call me a child, but I love surprises. To me, a surprise party is the number one way to celebrate …
