Jeremy Woolf, Text100's Global Digital and Social Media lead, recently sat down with Campaign Asia-Pacific to debate with fellow digital experts on a recent statement made by WPP CEO Martin Sorrell: Do premium/closed social networks represent the future of social media? Jeremy's thoughts: As social networks such as Facebook and Twitter reach a critical mass of users, consumers will demand m ...More
The Text100 Sydney team recently launched a brand new design to its blog. Developing a full-fledged website is far easier and takes far less time than ever before. Back in 2002, I built my first website for a school project comprising of three or four pages of basic HTML content. I wrote all the HTML by hand and (with a little help from my father) used a bare-bones FTP client to upload the ...More
Last night Text100 cleaned up at at the APAC Sabre Awards Dinner! From our five nominations, we won two awards. Text100 won: Silver Asia Pacific SABRE Award 2012, Best Corporate Campaign Earned Media for our “Outsourcing PR to Raise Brand Awareness” for Talent2 Asia Pacific SABRE Award 2012, APAC Digital Agency of the Year [caption id="attachment_6047" align="aligncenter" width="320" ...More
The lines between earned, owned and bought media (or above and below the line) have been blurred with digital media. Organizations – consumer and business to business – are taking a more 1-1 and less scatter gun approach than they did before with traditional brand communications and advertising. Text100's Regional Director, South Asia, Anne Costello, recently caught up with Digital Market Asia ...More
Last week I had the opportunity to guest lecture at Hong Kong Baptist University’s School of Communication for a diverse group of masters’ students. The topic centered on the question is digital encouraging the formation of a more global consumer or actually fostering more divergence. The question beckons a black and white answer but yet, there are so many shades of grey. For sure, digit ...More
We’re super pleased to share that last night Text 100 was named as the winner in three categories at the Asia Pacific SABRE Awards. The agency had 12 campaigns in total named as finalists in the awards. The winning campaigns were: Nokia Rangers for best "Multi-Country" campaign in APAC, conducted by Text 100 Malaysia and Text 100 Singapore. Cisco Flip Your Profile for best "Social Media ...More
by Mei Ling Yeow, managing consultant, Text 100 Kuala Lumpur While technology means that it is easier than ever to work remotely, it also makes it extremely hard to switch off. Today, many of us no longer look at work and life as two disparate blocks which we balance on a scale. For many of us it’s become a blend of both. It is a challenge to blend without letting work seemingly take over a ...More
