Net Promoter Score: Why you should use this customer loyalty metric
What is it, and why should I care?
The Net Promoter Score (NPS) is an easy-to-use metric that is gauges …
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#HyperTextLive: Best Practices for Growth in the Era of Transparency
Last Thursday, Text100 hosted #HyperTextLive, the first in a series of events aimed at taking many of the hot topics …
Is Content Algorithm Optimization the Next SEO?
Algorithms not only help with finding content but also impact the content creation process. Therefore, any online content producer – …
Does Timeline affect engagement on brands’ Facebook pages?
On March 30, Facebook migrated all brands to its new Timeline format. As brands continue to look at how to …
Learning Creativity – born or made? (part 1)
The C-word is often thrown around. For me, it conjures images of the great innovations and innovators like Leonardo Di …
Media Relations Advice from Reuters: PR 101 Still Key in the Digital Era
“The problem with communication … is the illusion that it has been accomplished.” - George Bernard Shaw
Communication is the heart …
Three Ways Community Management is Evolving
Community management is not a new concept by any means – it’s a function that essentially began in the “old …
How to engage journalists through social media [INFOGRAPHIC]
To mark our sponsorship of Social Media World Forum this week, Text 100 carried out some research into the way …
SXSW Comes to an End – What Brands Dominated the 2012 Show?
Human FedEx Charger to Power up Devices at SXSW
And it’s official. Another SXSW has come to an end, with SXSW …
Are PR Professionals Attention-Hungry?
A recent article on Yahoo! listed the top Careers For People Who Crave Attention and guess which vocation ranked first? …
Exploring Facebook Timeline for Brands – 7 Tips for Success
Last week, Facebook rolled out Timeline for brand pages, making possible many new opportunities for businesses looking to engage with …
7 Truths About Viral Content
Last week was Social Media Week in San Francisco, organized by our good friends at Beyond with some help from Text 100. …
Text 100 & Client Panels to Watch at SXSW 2012
Admittedly, we’re a little biased going in to SXSW this year. Text 100 and our clients are hosting a number …
Five reasons why you want an entrepreneur on your team
Entrepreneurship is valuable in all workplaces. via Flickr.
Everyone has that feeling sometimes where they think “but what if…?” Now imagine …
Tackling the Risks of Social Media
Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their …
