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Does Timeline affect engagement on brands’ Facebook pages?

On March 30, Facebook migrated all brands to its new Timeline format. As brands continue to look at how to …
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Facebook finds a billion reasons to invest in Instagram

If a picture is worth a thousand words, then surely an app full of them is worth a billion dollars? In …
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Down to the wire for Facebook timeline?

Down to the wire to migrate your brand’s Facebook page over to Timeline before the March 30th deadline? Still haven’t …
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Exploring Facebook Timeline for Brands – 7 Tips for Success

Last week, Facebook rolled out Timeline for brand pages, making possible many new opportunities for businesses looking to engage with …

SXSW Releases Schedules for 2012 Event

  It’s hard to believe SXSW is just less than two months away, but sure enough, today schedules for SXSW 2012 …
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Announcing the winners of our Facebook photo contest!

To animate our past and celebrate the fun spirit of Text 100, we recently held a ’30 years in pictures’ …
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Text 100 Sydney Examines Facebook Timeline and Messenger

Announced earlier this year Facebook is set to launch a massive new update to the way our profile pages are …

More Changes Coming to Facebook

For a majority of my Facebook friends, today’s news coming out of the F8 press conference may be hard to …

Think Twice Before Running a Live Q&A Session on your Facebook Page

Singapore is one of the world’s most ‘evolved’ social media markets around the world, according to a recent study released …

Best Practices: Determining the Value of Facebook Ads

As PR professionals, we tend to favor earned and owned media over paid media, but we recognize the value in …

Most Popular posts of 2010

The end of the year is frequently a time for reflection and making resolutions for the year to come. To …

Big social media trends for 2011 (part one)

I’m often asked in meetings to predict what the next big social media PR thing will be. I reply, with …

The ROI of Real-Time Engagement

In the emerging real-time business environment, where public discourse is no longer dictated by the mass media, size is no …

Tool Time: Salesforce Chatter Goes Freemium

At Salesforce’s annual Dreamforce conference, the company unveiled a free version of Chatter, its internal social collaboration tool. Chatter uses a …

It’s Not Always About You – The Art of Conversation in Social Media

How many of your Twitter updates or Facebook posts broadcast company news or product information? A recent Advertising Age article, “When …