A conversation with PR 2.0 guru Deirdre Breakenridge
We at Text100 had the opportunity to catch up with (virtually, of course) PR guru Deirdre Breakenridge to get an international perspective …
Public Relations
PR Should Lead the Change to Social Business Initiatives
In my first blog post about the recent IBM Social Business Study, I focused on the fact that organizations need to plan for a …
Industry Roundup – Your Thanksgiving Reading List
Those of us in North America are being treated to a holiday this week – Thanksgiving! Time for family, friends, …
What’s the Best Advice You’ve Received as a Professional?
What’s the best piece of advice you’ve received as a PR professional? I recently answered that question through a HARO response, and …
Transparency Remains Key as the Communications Industry Evolves
Originally appeared on the Arthur W. Page Blog, PAGETURNER.
“The future of technology is the future of communications,” said IBM Research …
Letter From Minnesota Vikings Punter a Reminder to Wield Our Words for Maximum Impact and Reach
While I’m not an avid football fan (hockey is my sport), I really enjoyed following the news about Minnesota Vikings’ …
Has Newsjacking Jumped the Shark?
There has been a debate over the past two weeks around the practice of newsjacking – which is the term …
What is Public Relations in the Digital Age?
Writing Tuesday’s post about PR and SEO got me thinking about the question; what is public relations these days? Broadly speaking much …
Are your departments collaborating? If not, you won’t survive
One of the biggest challenges businesses face is ensuring their left arm is talking to their right arm.
Navigating and removing …
Always ASAP – Media List Building 101
It’s Friday at 2:00pm. The weekend is mere hours away and the bar cart is even closer. And then it …
#muckedup: The Best Way to Pitch Journalists on Twitter? Don’t.
Twitter chats have quickly become a go-to resource for picking up quick tidbits of professional advice and insight. While many …
How Long is the Perfect Pitch?
In Text100′s LinkedIn Group Communication Conversations, my colleague Pierre flagged this post by New York Times columnist David Pogue. In …
A simple guide to media training
Every so often you witness one of those interviews. A horribly uncomfortable exchange between journalist and spokesperson that causes you to twinge …
Want to make the message count? Get the CCO on board
Gandhi once famously said that your words become your actions, then your habits, values, and finally your destiny. What we …
Is Content Algorithm Optimization the Next SEO?
Algorithms not only help with finding content but also impact the content creation process. Therefore, any online content producer – …
