Public Relations Experts Focus On Future At #HypertextLIVE

  [caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a frien ...More

The Many Hats of a PR Pro

"In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about." (Lee, 1906) The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends up back a ...More

Pushing and Pulling Your Way Through the News

Surely I can’t be the only one who notices the abundance of news constantly being churned out. There are blogs, local affiliates, trade publications and top-tier outlets. They’re published daily, weekly and monthly, in print and online, throughout the day and overnight. Just like the mail, it never stops. Especially in the public relations field, where it’s likely you work in any number o ...More

Embargoes: Love ‘em, Hate ‘em, Please Don’t Break ‘em

Groan if you must, but embargoes remain important to the role of both PR professionals and reporters. PR professionals can strategically coordinate coverage of significant news and reporters can file detailed, researched stories with quotes the moment news breaks. Of course, there are stories of embargoes gone wrong. In this recent Twitter conversation, several reporters discuss etiquette f ...More

Part I – Blogger Relations: To Pay or Not to Pay?

It was early in my career and I was working on programs to connect with bloggers that would potentially write about products from my clients. It was time for my first pitch. I was sending bloggers that write about parenting an offer to have the brand I was representing pay for their child's birthday party and provide treats (from the brand) for the party. In my mind, this was a useful and generous ...More

The Human Touch Remains Powerful

I was recently reading about an up-and-coming company, Stitch-Fix, a subscription shopping service that combines high-tech analytics and a personal stylist to send women clothes they’ll love. The founder and CEO, Katrina Lake, set out to start a company that would leverage data and algorithms to improve the shopping experience. You may be thinking to yourself, data and algorithms? I just want de ...More

Tapping Into Your Inner Storyteller

I’ve noticed a growing number of my LinkedIn contacts listing themselves as “storytellers.”  As an agency, Text100 has also begun using similar rhetoric in how we describe ourselves: “We’re measuring our success not by how many times a brand gets mentioned, but in terms of the reactions and emotions that our communications elicit from our audiences.”  And any audience is, at the end ...More