Minimum Viable Product: Would It Work For Marketing?

Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition?

As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I'd submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion ratio was around 30 percent, which ...More

PR Pros Should Accept Shift to Integrated Communications

It's no longer about reliving PR's past as much as accepting the future of integrated communications

I’ve been practicing public relations for nearly a decade now and have watched the communications landscape change dramatically over the last few years.

 

[su_quote]... many PR traditionalists are still opposed to the practice of marketing altogether.[/su_quote]

< ...More

Storytelling Helps You Connect With The Target Audience

Choosing an integrated communications agency is tough. Make it easier by focusing on ones that employ storytelling aimed at the target audience

If you work in a marketing department or the media business in general, I am sure you hear a lot about value propositions offered by various integrated communications agencies.

No doubt, having an agency working with your business provi ...More

Public Relations Experts Focus On Future At #HypertextLIVE

  [caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a frien ...More

The Many Hats of a PR Pro

"In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about." (Lee, 1906)

The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends ...More

Pushing and Pulling Your Way Through the News

Surely I can’t be the only one who notices the abundance of news constantly being churned out. There are blogs, local affiliates, trade publications and top-tier outlets. They’re published daily, weekly and monthly, in print and online, throughout the day and overnight. Just like the mail, it never stops. Especially in the public relations field, where it’s likely you work in any number o ...More

Embargoes: Love ‘em, Hate ‘em, Please Don’t Break ‘em

Groan if you must, but embargoes remain important to the role of both PR professionals and reporters. PR professionals can strategically coordinate coverage of significant news and reporters can file detailed, researched stories with quotes the moment news breaks. Of course, there are stories of embargoes gone wrong. In this recent Twitter conversation, several reporters discuss etiquette f ...More