Organizations Must Prepare for a Broader Use of Social Media – and So Should PR
The IBM Institute for Business Value (please note: IBM is a Text100 client) has recently published a study on Social …
Expertise
Industry Roundup – Your Thanksgiving Reading List
Those of us in North America are being treated to a holiday this week – Thanksgiving! Time for family, friends, …
Politicians, Analysts and Journalists – Oh My! Text100′s First Digital Index on Energy Influencers
As anyone in the communications industry knows, great relationships with your brand’s influencers (you know, those analysts, reporters and public …
How to Create Brand Evangelists: Lessons from Startup ReadyForZero
I’m just getting back from some time in San Francisco, where I had the pleasure of taking part in a …
Digital Changes the Game for Job Recruiting
Technology and the web have changed the way we interact with our world – we contact our friends worldwide through …
How Dow Chemical Turned Internal Experts into Brand Advocates
We all know the importance for brands to turn their customers into brand advocates. And while that remains a crucial …
Listening & Improv: Barrett’s Surprising Leadership Lessons from Jazz
A recent read through Fortune’s adaptation of Frank J. Barrett’s Yes to the Mess, Surprising Leadership Lessons from Jazz, got me thinking about …
What’s the Best Advice You’ve Received as a Professional?
What’s the best piece of advice you’ve received as a PR professional? I recently answered that question through a HARO response, and …
Transparency Remains Key as the Communications Industry Evolves
Originally appeared on the Arthur W. Page Blog, PAGETURNER.
“The future of technology is the future of communications,” said IBM Research …
Letter From Minnesota Vikings Punter a Reminder to Wield Our Words for Maximum Impact and Reach
While I’m not an avid football fan (hockey is my sport), I really enjoyed following the news about Minnesota Vikings’ …
The CCO and the Social Enterprise
(first posted on PAGETURNER Blog)
This year, we have seen the social enterprise trend pick up some serious momentum. When talking …
A Brief Evolution of Digital Recruiting in China
Digital recruiting is becoming more and more popular in China, evolving from the past when headhunters, campus recruiting, internal referrals, …
Has TV Everywhere Gotten Anywhere?
The proposition was ambitious, but quite simple. Pay TV customers were spending more time online. It only made sense that …
Has Newsjacking Jumped the Shark?
There has been a debate over the past two weeks around the practice of newsjacking – which is the term …
What is Public Relations in the Digital Age?
Writing Tuesday’s post about PR and SEO got me thinking about the question; what is public relations these days? Broadly speaking much …
