PR CEOs Agree Ethics, Transparency Key to Successful Communications
Recently, Aedhmar Hynes was invited by PR Week editor-in-chief Steve Barrett to join a handful of other PR agency CEOs …
Corporate Reputation
Google and Microsoft Get Aggressive
They say people in glass houses shouldn’t throw stones, but that’s exactly what Google did this week when it accused …
The ROI of Real-Time Engagement
In the emerging real-time business environment, where public discourse is no longer dictated by the mass media, size is no …
Dear Gap, couldn’t your logo debacle have been avoided?
On Monday, October 4, Gap unveiled a new, modern looking logo in Helvetica typeface replacing the classic logo it had for …
From the Locker Room to the Boardroom – Turning Social Media Leaks into Opportunity
The 2010 NFL season has kicked off, so naturally New Orleans Saints head coach Sean Payton is worried about protecting …
In Social Media, What’s Old is New
Last week I had the pleasure of accompanying our CEO, Aedhmar Hynes as she spoke at the Conference Board …
Why Hype Should Die and Second Life Live
I’ve been catching up on the Scobleizer’s recent posts on what’s doing over in Second Life. The virtual world pioneer …
Keeping things simple — and accessible — for investors…
It was only a decade ago when quarterly earnings calls weren’t open to the public, and certainly not the media. …
Authentic Communications: Breaking the Halo of Distrust
Last week, President Obama delivered an address in Cairo, Egypt, titled “A New Beginning,” to help start a new …
Selling Social Media to the CEO
Keynoting at PRSA Digital Impact Conference
While the Public Relations industry does everything possible to become immersed in the social media …
Nielsen Missed the Mark on Value of PR for Financial Brands in Crisis
A study that was just released by Nielsen IAG concluded that advertising builds confidence for financial brands in crisis — that …
New Study Finds That Media Prominence Predicts Brand Value Better than Ad Spend for High Involvement Brands
Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, …
