Best Practices for Infographics
A recent panel hosted by the Publicity Club of NY discussed how infographics can and should be used for communications …
Digital Download
Is Content Algorithm Optimization the Next SEO?
Algorithms not only help with finding content but also impact the content creation process. Therefore, any online content producer – …
Pinterest Extravaganza! The Latest Tips, Tricks and Inspirations
With news that Pinterest growth is starting to slow, the Internet went in to a frenzy of speculation as to why …
Google+ Info in High Demand, Facebook is Still King and the Press Release isn’t Going Anywhere
Last week, Social Media Examiner issued its fourth annual social media marketing industry report – the result of surveying 3,800 …
Eight Traits of Great Social Business Leaders
A recent company leadership offsite in Bangalore, India provided fresh reminders of the leadership behaviors needed to build a strong …
First Click Attribution: The more effective social media measurement model?
You’ve all likely seen the video from Socialnomics that states, “the ROI of social media is your business will still …
The Power of an Image
Editor’s note: This post originally appeared in Text 100′s Digital Download earlier this week. Want to be the first to …
Exploring Facebook Timeline for Brands – 7 Tips for Success
Last week, Facebook rolled out Timeline for brand pages, making possible many new opportunities for businesses looking to engage with …
Tech Gets Social – How a Major PC Company Became a Top Social Brand at CES 2012
Like this article? Sign up for the Digital Download – our weekly e-newsletter – and get more of this content …
Hangouts, Circles, Ripples, Search Plus Your World, Oh My
Since Google+ announced brand pages last fall – questions on how companies should approach the new social platform is a …
Ten Tips for Creating Dialogue in Your LinkedIn Group
There is no doubt that LinkedIn has taken the position as one of the leading social platforms for B2B communications. …
Big Social Media & Digital Trends for 2012 – Part II
Social media is struggling through its adolescence. Growing pains are very real for many businesses, torn between the social business …
Feed Your Creativity and Cultivate Your Brand Persona with Pinterest
As a child, I was never successful at the bulletin board collage. Like many girls, I longed to transform a …
A Year in Review: Facebook, Digital Spend, Careers and Statistics
Our year is drawing to a close and we’re looking forward to the great things coming down the pipeline in …
Four Secrets to a Successful Event
Earlier this month, we ventured outside the confines of downtown Boston (thanks, ZipCar!) to attend an event hosted by IBM …
