Blogs and Blogging

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Inspiring Your Blog Writers is Sometimes a Tricky Task

When managing a blog, you often come across challenges for creating engaging content that is appealing for your readers.  But …

How to Launch a Successful Business Blog

This article originally appeared on the Text 100 UK blog. Check out the latest edition of Business Review Europe for a …

The New York Times Says Blog(s) Are Dead

Well, sort of. Sunday’s New York Times story has certainly created ripples. Citing research from the Pew Research Center, the author’s core premise …

Of Apple, Advertising and Eyeballs (or, The Future Now)

Lots of chatter and coverage this week about the likes of Elle, Nylon and PopSci signing up to Apple’s iPad …

Twitter Year in Review

To say Twitter has had a busy 2010 is an understatement. More than 100 million users signed up around the …

Most Popular posts of 2010

The end of the year is frequently a time for reflection and making resolutions for the year to come. To …

The ROI of Real-Time Engagement

In the emerging real-time business environment, where public discourse is no longer dictated by the mass media, size is no …

Tool Time: Salesforce Chatter Goes Freemium

At Salesforce’s annual Dreamforce conference, the company unveiled a free version of Chatter, its internal social collaboration tool. Chatter uses a …

Tumblr: A Brand’s New Best Friend, or Too Untested to Handle?

For brands that love the speed and ease of Twitter’s micro-blogging platform, but are beginning to question the 140-character limit, …

New Meaning to “One-Man Band”

I always thought I wanted to be a television reporter. It all started when Amber Lee, an anchor for the …

Six ways to find social media talent (and figuring out who you’re looking for in the first place)

David Armano recently contributed an interesting piece to Harvard Business Review’s blog, “The Conversation” on “Six Ways to Find Social …

Looking for a New Year’s Resolution? Breathe new life into your blog with video

One suggestion we’ve offered repeatedly over the past year is to use more video as part of your PR and …

Operation Chokehold–Or, Following Your Worst Instincts

We’ll know tomorrow whether Operation Chokehold–the online mob movement that’s rallying to take down the AT&T wireless network–makes good on its …

Measuring Success: Is it Time to Quit Your Corporate Blog?

It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate …

Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)

94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …