Recent Posts

Survival guide – Three Tips for Networking at SXSW

We’re quickly closing in on the end of SXSW Interactive and Text 100’s third year with a presence at the …

Posted on 13 March 2012 by Tara O'Donnell

What does Crowd Control mean? Do you trust the content your friends are sharing or news that is generated …

Posted on 12 March 2010 by Tara O'Donnell

Author
- Tara O'Donnell
- Tara O‘Donnell has 16 years of consumer and corporate communications experience and currently leads Text 100‘s Consumer Sector. At Text 100 Tara currently oversees the MTV, Food Network, KAYAK.com and Shazam accounts. Tara is responsible for crafting strategies and providing counsel on messaging and positioning as well as digital initiatives for several clients across the agency including British Airways, CNN, The Weather Channel and Nokia. Her experience in the consumer arena is expansive but Tara has also led initiatives for organizations such as Cisco and GE. Prior to joining Text 100, Tara spent five years leading North American Corporate Communications for Samsung Electronics, playing a pivotal role in shaping Samsung‘s brand identity as a digital technology leader in the U.S., Canada and Mexico.
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