Facebook, Burson-Marsteller News is a Cautionary Tale for PR Practitioners
With Facebook’s so-called ‘whisper campaign’ against Google coming to light, public relations has taken yet another black eye. I woke …
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The Brave New World of Corporate-Sponsored Journalism
Corporate-sponsored journalism is starting to run rampant – and it has journalists, PR agencies and their clients in a tizzy. …
Is There a ‘Social Informant’ in Each of Us?
The Huffington Post last week released results of a study that it claims uncovered ‘the power audience’ for social marketing. …
Nielsen Missed the Mark on Value of PR for Financial Brands in Crisis
A study that was just released by Nielsen IAG concluded that advertising builds confidence for financial brands in crisis — that …
