Recent Posts

FacebookTimeline

Does Timeline affect engagement on brands’ Facebook pages?

On March 30, Facebook migrated all brands to its new Timeline format. As brands continue to look at how to …

SXSW Comes to an End – What Brands Dominated the 2012 Show?

Human FedEx Charger to Power up Devices at SXSW And it’s official. Another SXSW has come to an end, with SXSW …
Perhaps it's time to reconsider the infographic about infographics?

SXSW Content Track: Long Live the Infographic or Is it Dying a Slow Death?

Om Malik wrote a post this morning, titled “Can someone please stop the infographic madness?” He stated “Not a day goes …
Kobayashi crushing it!

Kobayashi sets a world record eating 13 grilled cheeses at SXSW

Sure there’s a lot of insightful panels and speeches at SXSW, but I don’t need to tell you there’s a …
Social-media-for-business

SXSW Preview: Social Media in the Enterprise with IBM, Cisco, Xerox and NVIDIA

In December, AdAge identified the top ten social media campaigns of 2011. How many were consumer-centric entities? Nine. B2B? One. …
chanslor

Exploring Social Media in the U.S. – Focus on Silicon Valley

Text 100 Account Director and Digital Strategist Melissa Chanslor sat down to give her perspective on how the social media …

Leveraging my Digital Experience: NFL Teams Conduct Twitter Contests Too!

On Sunday, February 5, living rooms, bars and mobile devices across the U.S. will tune into the Super Bowl, one …
phone

The Rise of Content in Communications

There’s been a lot of debate over the future of PR.  From PRSA’s #PRDefined initiative focused on revitalizing the definition of …
social-media-week-logo

Social Media Week Registration Opens Today

Registration today opened for Social Media Week, a week-long conference taking place in 12 cities across the globe about – …

SXSW Releases Schedules for 2012 Event

  It’s hard to believe SXSW is just less than two months away, but sure enough, today schedules for SXSW 2012 …
Blending social media with PR

Getting Back to Basics: Marrying Social Media with the Basic Foundation of PR

In today’s social world, it’s seems easy to just jump in to social networks on a whim. But it’s important …
rsz_social-media-week

Text 100 Supports Social Media Week

From February 13-17, 2012, Social Media Week will take place in cities around the world. Text 100 is proud to …
bp-fb-0

Drilling Down on BP’s Efforts to Improve Brand Perception with Social Media

From April to June 2010, five million barrels of oil spewed out of BP’s oil reserves into the Gulf of …
pj20albumcover

Pearl Jam Rocks 20th Birthday with Digital Hunt

Interested in receiving weekly updates on the latest insights, opinions and news in digital communications? Digital Download subscribers receive these in-depth …
sxsw_2012_logo

SXSW Opens its Panel Picker: Text 100 and Clients on Deck

South by Southwest – is it really that time again? It seems like just yesterday I was amidst fellow self-proclaimed …