Journalists still value press releases and phone conversations more than social media channels
Yesterday we shared the results of our survey into how journalists use social media, but there was a little information we …
Recent Posts
How to engage journalists through social media [INFOGRAPHIC]
To mark our sponsorship of Social Media World Forum this week, Text 100 carried out some research into the way …
Tackling the Risks of Social Media
Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their …
What PR people really think of journalists
A lot of people in the PR industry probably received this link over the past couple of
PR people have feelings …
How to edit Wikipedia pages – a guide for PR execs
We all know Wikipedia is important. When your customers research a product or brand online, chances are its Wikipedia page …
Optimizing press releases for SEO – a secret nobody will tell you
So, you want to “optimize your press releases for SEO” because you heard that was an important thing to do, …
Should your CEO be on Twitter?
This week’s biggest digital media story seems to be that over the Christmas break an eighty year old man decided …
Google+ API Means Third Party Apps are on the Way
After the initial buzz around Google+ a couple of months ago, it didn’t take long for the tumbleweed to start …
Why Your Brand is Missing the LinkedIn Opportunity
Most people treat their LinkedIn profile as an online CV/resume and, consequently, most companies think of the site as little …
How to Launch a Successful Business Blog
This article originally appeared on the Text 100 UK blog.
Check out the latest edition of Business Review Europe for a …
Are you silencing your best advocates?
This article originally appeared on the Text 100 UK blog.
One of the most frustrating things about working in social media …
Where Virals Come From – Understanding Memes and Online Culture
In the marketing industry we’re used to thinking of viral content in terms of branded collateral that’s been specifically designed …
Unboxing and Haul Videos: Selling the sizzle with social media
It’s an intriguing quirk of human nature that we find watching somebody do something fun almost as enjoyable as doing …
Why social media marketing is like going to the movies
People go to the movies to be entertained, not marketed at – just like social media
I saw a piece of …
How Twitter is changing TV
As Twitter has boomed in popularity over recent years we’ve seen people using the service in all sorts of interesting …
