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New Social Network Vine – What is it and why should you care?

Vine is a new service, introduced by Twitter, that lets you record and share six-second (or less) looping video clips …
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More Truths About Viral Content

Like a lot of companies, we publish our blog as a marketing exercise to reach out to the industry with …
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Text100 at iStrategy London Next Week!

At Text100 we’re proud to announce that we are sponsoring this year’s iStrategy London event, to be held on November 26th and …
PRdigitalage

What is Public Relations in the Digital Age?

Writing Tuesday’s post about PR and SEO got me thinking about the question; what is public relations these days? Broadly speaking much …
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Journalists still value press releases and phone conversations more than social media channels

Yesterday we shared the results of our survey into how journalists use social media, but there was a little information we …
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How to engage journalists through social media [INFOGRAPHIC]

To mark our sponsorship of Social Media World Forum this week, Text 100 carried out some research into the way …
PR people have feelings too. Well, some of them...

What PR people really think of journalists

A lot of people in the PR industry probably received this link over the past couple of PR people have feelings …
A guide to editing Wikipedia pages for PR people

How to edit Wikipedia pages – a guide for PR execs

We all know Wikipedia is important. When your customers research a product or brand online, chances are its Wikipedia page …
optimizing press releases for SEO

Optimizing press releases for SEO – a secret nobody will tell you

So, you want to “optimize your press releases for SEO” because you heard that was an important thing to do, …
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Should your CEO be on Twitter?

This week’s biggest digital media story seems to be that over the Christmas break an eighty year old man decided …
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Google+ API Means Third Party Apps are on the Way

After the initial buzz around Google+ a couple of months ago, it didn’t take long for the tumbleweed to start …

Why Your Brand is Missing the LinkedIn Opportunity

Most people treat their LinkedIn profile as an online CV/resume and, consequently, most companies think of the site as little …

How to Launch a Successful Business Blog

This article originally appeared on the Text 100 UK blog. Check out the latest edition of Business Review Europe for a …

Are you silencing your best advocates?

This article originally appeared on the Text 100 UK blog. One of the most frustrating things about working in social media …

Where Virals Come From – Understanding Memes and Online Culture

In the marketing industry we’re used to thinking of viral content in terms of branded collateral that’s been specifically designed …