Every agency kid working in Digital and Social has had a client at one time or another, give them a brief that says ‘make it go viral.’ And every agency kid who has had that brief drop in their email box has cringed and wished they were sitting on a Cuban mountain side, sipping rum and smoking cigars instead of reading that brief. Hopefully, that agency kid will craft a respectful and artic ...More
One of the biggest challenges businesses face is ensuring their left arm is talking to their right arm. Navigating and removing the silos of business departments to develop and implement a holistic communications approach is certainly difficult at the best of times. In fact, IBM found that CMOs rate cross-communications as one of their biggest challenges in the coming year. Questions we as ...More
One of the biggest challenges businesses face is ensuring their left arm is talking to their right arm. Navigating and removing the silos of business departments to develop and implement a holistic communications approach is certainly difficult at the best of times. In fact, IBM found that CMOs rate cross-communications as one of their biggest challenges in the coming year. Questions we ask ...More
Internet privacy involves the desire or mandate of personal privacy concerning transactions or transmission of data via the Internet. It also involves the exercise of control over the type and amount of information revealed about a person on the Internet and who may access said information ~ Wikipedia Recently, there seems to be an emerging dialogue with clients and colleagues alike around the ...More
In part two of our video series about the state of social media in APAC (check out part one, on Singapore, here), Karalee Evans, digital strategist, discusses her opinion on how social media and digital initiatives are faring in Australia. For more from the Aussie team, visit their blog, Digital Comms Down Under.
By now you’re probably familiar with the concept of "branded (or brand) journalism." Our Text 100 CEO, Aedhmar Hynes, held an intimate client roundtable in our Sydney office last week where we discussed the topic of branded journalism and the importance of content. Branded journalism is an established trend that leverages the advent of digital platforms. In some ways, it is the realisatio ...More
Listen up, ad-agencies: you’re no longer in charge. And David Ogilvy’s famous quip starts to explain why: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” You see, ‘content’ has evolved from the Mad Men days of a single-minded proposition designed to sell a product or brand in one tightly-crafted nugget of branded copywri ...More
