Text 100 Panel: Building Brands Online
Building brands and earning customer loyalty in the age of social media – this will be the subject of a …
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Author
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- Ines Bieger
- As Managing Consultant Ines is responsible for the German subsidiary of Text 100. In addition she is leading the Digital Lifestyle sector at Text 100 EMEA. Besides heading the business operations, her strengths lie in organizing and managing efficient PR campaigns within an international set up, leading virtual teams and offering clients strong consulting capabilities. One of the things she finds interesting about her work is the impact of the Internet and the latest technology on public relations. As a result, she's training and coaching company executives on how to effectively deliver their message to internal and external audiences. The goal here is to use the technology to its full potential and communicate in way which is authentic and transparent. Ines holds a degree in Business Economics and Business Management. For more than 15 years, she has worked with and for technology companies in the scope of product marketing, marketing communications and PR.
- Germany
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