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So… What Exactly Do You Do?

When I interviewed for a position at Text 100, I was asked, “So what do you think PR is?” Cue …

Posted on 18 October 2011 by Elizabeth Cronin

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  • Elizabeth Cronin
  • Elizabeth is a Senior Account Executive in Text 100’s Rochester office, supporting Xerox and Lenovo. She is responsible for building and maintaining key media relationships through thought leadership, news announcements and creative pitch tactics. In addition to media relations, Elizabeth supports her clients by securing and supporting executive speaking engagements; writing news releases, case studies and bylines; facilitating customer reference engagement programs; and advising on social media visibility. Elizabeth is also a member of Text 100’s Digital Lifestyle sector team.
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