How FTSE 100 CEOs are using social media
The leaders of top FTSE companies are staying away from social media. (Image credit: Paul White)
Much has been written on …
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A simple guide to media training
Every so often you witness one of those interviews. A horribly uncomfortable exchange between journalist and spokesperson that causes you to twinge …
Why Tone Matters in Your Brand’s Social Media Communications
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Why Text 100 is sponsoring Social Media World Forum
Text 100 is sponsoring Social Media World Forum in London next week. We’re doing this not just because we fundamentally …
A Very Social 2011
Along with the most popular songs, albums, movies, sandwiches etc, the annual end-of-year list-orama was bolstered recently with Twitter and Facebook both …
FIFA’s Failings Show Why Leadership Matters
Perhaps the most obvious lesson from the recent series of high-profile corporate crises is that ignoring an issue isn’t going …
#NewsJacking – Evolution of an Age-Old PR Technique
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Social Media on Planet B2B
Some of our musings have been included in PR Week UK’s annual digital communications report this week, with an essay …
Why are communications directors growing less interested in social media?
Social media is becoming less relevant to the communications industry. Yes, quite. While that statement may raise more than the …
Fear in the time of Twitter – How the U.S. has got it right releasing terror alerts socially
According to the Associated Press, the US Department of Homeland Security is planning a major overhaul of how terror alerts will …
