Recent Posts

The Emotional Side of Social Media

My friends and family are often shocked when I tell them that, as part of my job, I am routinely …

Posted on 14 May 2012 by Bethany Latta

Google+ Info in High Demand, Facebook is Still King and the Press Release isn’t Going Anywhere

Last week, Social Media Examiner issued its fourth annual social media marketing industry report – the result of surveying 3,800 …

Posted on 12 April 2012 by Bethany Latta

Hangouts, Circles, Ripples, Search Plus Your World, Oh My

Since Google+ announced brand pages last fall – questions on how companies should approach the new social platform is a …

Posted on 17 February 2012 by Bethany Latta

Students & Social Media: The Future is Bright

I was recently invited by the communication department at Rochester Institute of Technology to give a brief lecture on the …

Posted on 26 October 2007 by Bethany Latta

PRSA’s North Pacific District Conference Hits San Francisco This Week

As I mentioned in a post earlier this month, PRSA’s North Pacific District conference is coming to San Francisco this …

Posted on 15 May 2007 by Bethany Latta

Text 100 and PARC to Share Green Knowledge at PRWeek Sustainability Event

Today, clean tech and communications gurus alike will join together for "Target Green – Making Sustainability Work" - an …

Posted on 10 May 2007 by Bethany Latta

• Author

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  • Bethany Latta
  • Based in Text 100’s Rochester office, Bethany helps her clients integrate digital into their PR campaigns. She is currently a senior account manager on the Xerox team – supporting the Services side of the business and heads up Text 100’s Xerox listening team. Most recently, Bethany has helped clients implement brand journalism projects, improve customer service through social listening and integrate digital elements into traditional PR campaigns. For Xerox, she contributed to PR activities surrounding the company’s successful acquisition of Affiliated Computer Services, Inc. and the launch of Xerox’s Ready for Real Business advertising campaign. Bethany also serves as Rochester’s digital lead for Text 100 and sits on the board for the Rochester Public Relations Society of America. A graduate of St. Bonaventure University, Bethany holds a bachelor’s degree in journalism and mass communication and minor in marketing. Outside of work, Bethany takes every opportunity she can to visit her family’s cottage in the Adirondacks.
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