Recent Posts

India’s Digital Tipping Point Imminent, but Business Basics Still Apply

Digital adoption inevitably takes a hyper-local form, one that’s unique to every specific global market. While other Asia-Pacific markets like …

Posted on 13 November 2012 by Anne Costello

Want to make the message count? Get the CCO on board

Gandhi once famously said that your words become your actions, then your habits, values, and finally your destiny. What we …

Posted on 16 May 2012 by Anne Costello

Text 100 Makes the Cut in Global SABRE Awards

Text 100 is thrilled that four of our campaigns have been named as finalists in the Global SABRE awards, due …

Posted on 07 September 2011 by Anne Costello

Namaste India

Just before the start of the Commonwealth Games in Delhi, I completed my tenth (or is it eleventh) visit to …

Posted on 08 October 2010 by Anne Costello

• Author

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  • Anne Costello
  • I’m based in Sydney, but am lucky enough that my job requires me to make regular trips to one of my favourite places in the world, India. My role as Regional Director for South Asia means I’m responsible for our operations in Australia and India – including VOX PR (Text 100’s sister agency) and our Global Resource Optimisation (GRO) business. I bring a mix of experience from both client-side and agency roles and focus on creating results based and audience centric integrated digital campaigns for our clients.
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