The Spokesperson Evolution: Executives to Experts
Companies have historically relied on small groups of executives to get their messages out through mainstream news outlets. This approach, …
Recent Posts
#PRin2012: Business Increases Its Voice In The Digital Space
I was recently asked by PRSA to provide some thoughts on what to expect in digital PR for the coming …
Text 100 Automotive Buzz Index Measures Social Media Brand Performance
Today we reveal the results of our first Automotive Buzz Index study, conducted to evaluate how automotive brands were perceived …
A Test of Time – A Reason to Celebrate
Longevity is often something worth celebrating. And so it is with great pride and gratitude, along with an equal measure …
An Argument in Favor of Email
HBR recently ran an article from Anthony Tjan, CEO and Founder of the venture capital firm Cue Ball, in which he …
Social Media Interaction Starts in the C-Suite
In recent years, I’ve talked a lot about the shifting nature of business and how social media is changing the …
A Glass Half-Full – Leading with Positivity
Editor’s note: Aedhmar Hynes is a trustee of the Arthur W. Page Society. This post originally appeared on their corporate …
Secrets for Keeping Sane from a Busy CEO
Editor’s note: This post originally appeared on Xerox’s Real Business Blog. Xerox is a longstanding Text 100 client. Aedhmar was …
Social Media: Embrace it or Risk Falling Behind
Note: This article originally appeared on FOX Small Business on March 15, 2011.
Twenty years have passed since Geoffrey A. …
Preparing for future innovation and growth
The past three years, and despite a global recession, we have achieved some significant successes at Text 100. We have …
Social Media: Transforming Business, ROI and the Role of PR
The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and …
Selling Social Media to the CEO
Keynoting at PRSA Digital Impact Conference
While the Public Relations industry does everything possible to become immersed in the social media …
