Social Media Week London: The Two Must-See Panels

Having doubts about whether or not social media is a viable tool for your business-to-business marketing endeavors? Did you know that GIFs, Vines and other visual content could be used to support traditional white papers, reports, press releases and case studies?

We’ll cover those questions and more on September 25 at Social Media Week London when Text100 hosts panels featuring ...More

Asia Pacific Region Collects 3 Major PR Awards

Text100 received three Gold SABREs at the 4th Annual SABRE Awards Asia Pacific dinner on September 18 in Beijing, China. Malaysia, Australia and China offices win PR honors The awards, presented by The Holmes Report, highlight some of Text100’s PR work and service for clients throughout the Asia Pacific region, and were presented for the following: Old Town White Coffee’s “The Animact ...More

SXSW 2015 Interactive Panel Voting Underway

SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with ...More

Key Takeaways: Arthur W. Page Society’s 30th Annual Conference

The other week, the Text100 Boston crew volunteered at the Arthur W. Page Society’s 30th annual conference, held at the Long Wharf Marriott hotel. The whole office volunteered in shifts over a two day period, and as a bonus, we had the opportunity to listen to the sessions at the conference. The conference brought together nearly 170 leading communications professionals from corporations and ag ...More

SXSW 2014: Thumbs Up for Our Panels – VOTE TODAY!

SXSW 2014 is quickly approaching and we couldn’t be more excited.  Planning for this year’s Interactive festival has already begun.  We’ve taken the first step in the planning process by submitting a series of panels focused on timely and relevant themes and topics we think you’d be interested in attending.  Now that everyone has submitted their respective panels, a big piece of determi ...More

Part I: Top 10 Reasons Client/Agency Relationships Fail: The Client’s Perspective

Given the stress that changing PR agencies causes on both sides of the client/agency equation, you’d think we would spend a lot of time figuring out how to stop relationships disintegrating, right? As it happens, I’m presenting on this topic at the upcoming PRSA Conference in Philadelphia. In a bid to fast-track my research for the presentation, I polled in-house PR team leaders who att ...More

Upcoming Event – Social Media Club NY: The Future of Content Marketing

You’ve heard about it, read about it and may even have dabbled in it – but next week is your opportunity to extend your knowledge of content marketing and make it actionable.  With nine out of ten B2B marketers currently engaging in some form of content marketing, and 60 percent of marketers planning to increase their content marketing budgets in the future, there’s no time to wait. ...More