Key Takeaways: Arthur W. Page Society’s 30th Annual Conference

The other week, the Text100 Boston crew volunteered at the Arthur W. Page Society’s 30th annual conference, held at the Long Wharf Marriott hotel. The whole office volunteered in shifts over a two day period, and as a bonus, we had the opportunity to listen to the sessions at the conference. The conference brought together nearly 170 leading communications professionals from corporations and ag ...More

SXSW 2014: Thumbs Up for Our Panels – VOTE TODAY!

SXSW 2014 is quickly approaching and we couldn’t be more excited.  Planning for this year’s Interactive festival has already begun.  We’ve taken the first step in the planning process by submitting a series of panels focused on timely and relevant themes and topics we think you’d be interested in attending.  Now that everyone has submitted their respective panels, a big piece of determi ...More

Part I: Top 10 Reasons Client/Agency Relationships Fail: The Client’s Perspective

Given the stress that changing PR agencies causes on both sides of the client/agency equation, you’d think we would spend a lot of time figuring out how to stop relationships disintegrating, right? As it happens, I’m presenting on this topic at the upcoming PRSA Conference in Philadelphia. In a bid to fast-track my research for the presentation, I polled in-house PR team leaders who att ...More

Upcoming Event – Social Media Club NY: The Future of Content Marketing

You’ve heard about it, read about it and may even have dabbled in it – but next week is your opportunity to extend your knowledge of content marketing and make it actionable.  With nine out of ten B2B marketers currently engaging in some form of content marketing, and 60 percent of marketers planning to increase their content marketing budgets in the future, there’s no time to wait. ...More

Text100 & Social Media Club San Francisco Present: B2B Social Marketing

Social networks and mobility are not only changing the way consumers are communicating and obtaining information such as with the Boston Marathon bombings, addressed in a post my colleague wrote. As enterprises of all sizes look at how to best reach and ultimately sell products or services to customers, they need to evolve the way they’re selling, and improve engagement to leverage social me ...More

Keeping It Simple (But Not Stupid)

By Ann Handley, Marketing Profs

A favorite adage of my college journalism professor was this: Assume the reader knows nothing. But don't assume the reader is stupid.  My college prof invoked that philosophy as a kind of beacon to his often-hapless students (deconstruct the complex to make it easily understood, but don’t dumb it down). But in my years since ...More