If you have logged into your personal social networks lately, there is one thing that is undeniable: Summer is over. I bet you are seeing photos of kids going back to school, your teacher friends lamenting about the end of summer, or fresh-faced college students celebrating newfound freedom on campus. If you haven’t noticed the uptick in pictures of school-themed photos, there is one thing ...More
Disclaimer: No one is perfect. In fact, there may be a typo in this post — though, I swear I triple-checked. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Developed by a public vote of PR professionals, I believe the key phrase in this definition ...More
A person who won’t read has no advantage over one who can’t read.
—Mark TwainYou want to be communications superstar? Then hit the books. I’ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up w ...More
SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, wi ...More
[caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a frien ...More
As I visit Text100 offices around the globe, I’m constantly struck by the amazing brands that we have the privilege to represent. I often think about why we work with the brands we work with, what brings us together as partners. Every story is different and today I’m happy to share with you the story of one of our newest clients, Jive Software. Jive provides modern communication an ...More
Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importan ...More