It's a given that sales and marketing should work together. But if either side gets the company story wrong, it could send mixed messages to your customers
Integrated communications professionals know effective communication skills when it comes to brand messaging. They are effective and aligned in telling the same story across marketing, social and press channels. This means the stor ...More
Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship
If brands and consumers were a couple, they’d be having trouble, maybe even on a break. They would have grown apart, no longer really understanding who their partner is, and their long-term relationship would be on the ...More
If corporate communications wants to survive the age of Big Data, it needs to forget about numbers and start creating brand awareness with both internal and external customers
As integrated communications specialists, we need to understand the importance of ROI and embrace the skills of today’s top marketers by tracking data and correlating it to different tactics in all our campaigns. Mor ...More
By putting readers first like journalism does, content marketing specialists can offer a strong sense of what a brand stands for, not just what it wants to sell.
Communications professionals spend a significant portion of their days devising strategies to catch journalists’ attention by using a cleverly written pitch or enticing product launch to educate reporters about a brand mark ...More
The workplace of the future will feature a more collaborative environment plus creature comforts that attract new talent and keep current employees happy, productive
Text100's new office in San Francisco's financial district.
The future of work is changing. As we begin to see future trends in the workplace shift, advancements in technology and the traditional 9 to 5 mentality move ...More
With Google+ Hangouts On Air, Xerox has found success by amassing active viewers and building relationships with key players within targeted audiences.
Today is the age of connectivity. We have connected cars that smartly interact with infrastructure, connected TVs that enhance the everyday experience of watching television, and connected consumers who expect instant access to content t ...More
Content marketing starts with an understanding of the target audience, key industry drivers, a knowledge of what content stands out and a solid production process to make it happen
It seems that not a day passes without someone, somewhere declaring that content is the “next big thing” in marketing. In fact, content has been at the heart of marketing for some time, and all that has ...More