Online advertising reveals easy-to-use audience insights that may curtail your fear of Big Data and help with content creation Online advertising is an opportunity often overlooked by my clients because it is not very sexy or sociable, not to mention it involves a lot of data that can come across as far too complex. According to a Cisco Systems forecast, the world will see about 1.5 tri ...More
Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season is here, and this year, it’s back with vengeance. Thankfully, so is technology. Every week, the Centers for Disease Control and Prevention releases a detailed report pinpointing which s ...More
Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry
It’s no secret that we are all addicted to our phones. Let’s face it, not a day goes by when we don’t rely on our little mobile companion to help us through a situation — whether it’s finding an address, checking the weather or just performing some good, old-fa ...More
Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition?
As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I'd submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion ratio was around 30 percent, which ...More
Look no further than Chris Nolan's blockbuster Interstellar to help craft content marketing narratives that appeal to your target audiences
In today’s information-saturated world, content marketers can only succeed if they think bigger than the metrics governed by key performance indicators such as click-throughs and leads. They need to seek out loftier role models and ambitions, so ...More
Often overlooked and underrated, these analyst relations best practices can provide invaluable benefits to your company
You’re building up an analyst relations program and want to bring in an integrated agency to support you. Great! Now, where to begin?
Well, start with these four analyst relations best practices:Develop your analyst relations strategy
It’s a new year and probably past due to develop a content marketing strategy, if you haven’t already. The good news, though, is that it’s never too late to get started, and we’ve got you covered.
In this second and final installment of our two-part series, we serve up the tools and best practices needed to build a content strategy plan that leverages inbound channels to form ...More