The International Association For the Measurement and Evaluation Of Communicationâ€™s Measurement Week began Monday and runs through September 19. The week-long event features panels and discussions focused on educating communications and marketing professionals about the benefits of research and analytics. Two of our metrics experts, Jeremy Woolf and Phil Kam, will be speaking at Thursdayâ ...More
If you have logged into your personal social networks lately, there is one thing that is undeniable: Summer is over. I bet you are seeing photos of kids going back to school, your teacher friends lamenting about the end of summer, or fresh-faced college students celebrating newfound freedom on campus. If you havenâ€™t noticed the uptick in pictures of school-themed photos, there is one thing ...More
Disclaimer: No one is perfect. In fact, there may be a typo in this post â€” though, I swear I triple-checked. The Public Relations Society of America defines public relations as â€śa strategic communication process that builds mutually beneficial relationships between organizations and their publics.â€ť Developed by a public vote of PR professionals, I believe the key phrase in this definition ...More
A person who wonâ€™t read has no advantage over one who canâ€™t read.
Â â€”Mark TwainYou want to be communications superstar?Â Then hit the books. Iâ€™ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up w ...More
SXSW 2015Â is quickly approaching, andÂ planning for theÂ Interactive festival has already begun. Text100 and its clients submittedÂ panels focused on timely themes and relevant topics that are sureÂ to be crowd pleasersâ€”though, that alone doesn't guaranteeÂ they'llÂ see the light of day. To make the cut, we could use your help.Â SXSW 2015 Advisory Boards control about 40 percent the vote, wi ...More
[caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valleyâ€™s most influential marketing and communications professionals for this yearâ€™s Bay Area edition of #HypertextLIVE, a frien ...More
As I visit Text100 offices around the globe, Iâ€™m constantly struck by the amazing brands that we have the privilege to represent.Â I often think about why we work with the brands we work with, what brings us together as partners.Â Every story is different and today Iâ€™m happy to share with you the story of one of our newest clients,Â Jive Software. Jive provides modern communication an ...More