Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry
It’s no secret that we are all addicted to our phones. Let’s face it, not a day goes by when we don’t rely on our little mobile companion to help us through a situation — whether it’s finding an address, checking the weather or just performing some good, old-fa ...More
Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition?
As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I'd submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion ratio was around 30 percent, which ...More
Look no further than Chris Nolan's blockbuster Interstellar to help craft content marketing narratives that appeal to your target audiences
In today’s information-saturated world, content marketers can only succeed if they think bigger than the metrics governed by key performance indicators such as click-throughs and leads. They need to seek out loftier role models and ambitions, so ...More
Often overlooked and underrated, these analyst relations best practices can provide invaluable benefits to your company
You’re building up an analyst relations program and want to bring in an integrated agency to support you. Great! Now, where to begin?
Well, start with these four analyst relations best practices:
Develop your analyst relations strategy
It’s a new year and probably past due to develop a content marketing strategy, if you haven’t already. The good news, though, is that it’s never too late to get started, and we’ve got you covered.
In this second and final installment of our two-part series, we serve up the tools and best practices needed to build a content strategy plan that leverages inbound channels to form ...More
To gain consumer eye share, companies should utilize content in the form of storytelling, and native advertising has the power to amplify those pursuits.
These are some of the questions I often hear from clients who ask me to plan traditional cost-per-click advertising campaigns: “Why doesn’t my online advertising work?” and, “Why did that banner ad only get a few clicks, keepin ...More
Our analysis suggests Intel dominated CES 2015 online conversation, followed by Samsung and LG
Last month, in association with our partners Redshift Research and Brandwatch, we undertook a comprehensive study to help brands capitalize on their investments in CES 2015.
On January 7, our data experts looked at the brands being discussed, which individuals or outlets drove convers ...More