You probably heard the terms “raster” and “vector” thrown about with regard to images and their file types. Although not the most alluring of topics, knowing the fundamentals about these files saves time and many unfortunate surprises when it comes to design work.
Raster Images and Pixel Art
The term raster, also called bitmap, ...More
This year's event focused on big data, influencers, content marketing and much more.
I recently attended the Boston MarketingProfs B2B Conference that brought together almost a thousand marketing fans and customers to worship at content’s altar. This is my second Mprofs event, and this year offered a mix of both new and old ideas.
Here’s my key takeaways:
Big Data Analytics ...More
The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects.
Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then pro ...More
Webinars and LinkedIn aren't as fun as actually meeting your idols and connecting with real people. Who'd have thought?
In the age of social media and content marketing, some people may argue that webinar conferencing and networking on LinkedIn is the new norm for experiencing thought leadership and making professional connections. They may even go as far as to say traditional conferenc ...More
Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”).
And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get t ...More
Ever had to sell your bosses on social media marketing, and they have no idea what you’re talking about?
If the answer is “Yes,” you’re not alone.
Social platforms such as Snapchat, Tinder and Yo! are often aimed at a younger, mobile friendly generation and can be greeted with a mixture of skepticism and bemusement by many in the C-suite — especially when it comes to developin ...More
Social Media Marketing Experts Hold Social Media Week London Panel
We gathered together with experts from IBM, Microsoft and CorpComms Magazine on September 25 at Social Media Week London to pick their brains about social media marketing and how to get the C-suite to buy-in on the concept.
Of course, it can be difficult when trying to convince your boss of adopting new online marketing ...More